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Rocking the look in New York. Photo: Daniel Zuchnik/Getty

The quirky tastes of Gen Z are bringing old — and nearly obsolete — clothing brands back.

What's happening: The sports apparel brand Champion, which sells simple sweatshirts that feature its red and blue "C" logo, is having a big comeback, Bloomberg reports.

The big picture: In the age of Instagram marketing, a couple of snaps of Chance the Rapper, Beyoncé or Kylie Jenner sporting a simple pair of sweatpants from a forgotten brand is enough to propel that company to success.

  • Champion's U.S. sales jumped from $600 million in 2010 to $1.4 billion last year. Teenage boys rank Champion as one of their top 15 favorite fashion brands — alongside A-list companies like Gucci and Tommy Hilfiger.
  • The company expects to hit $2 billion in sales by 2022.

Go deeper

The rebellion against Silicon Valley (the place)

Photo illustration: Sarah Grillo/Axios. Smith Collection/Gado via Getty Images

Silicon Valley may be a "state of mind," but it's also very much a real enclave in Northern California. Now, a growing faction of the tech industry is boycotting it.

Why it matters: The Bay Area is facing for the first time the prospect of losing its crown as the top destination for tech workers and startups — which could have an economic impact on the region and force it to reckon with its local issues.

Erica Pandey, author of @Work
1 hour ago - Economy & Business

Telework's tax mess

Illustration: Annelise Capossela/Axios

As teleworkers flit from city to city, they're creating a huge tax mess.

Why it matters: Our tax laws aren't built for telecommuting, and this new way of working could have dire implications for city and state budgets.

Wanted: New media bosses, everywhere

Illustration: Sarah Grillo/Axios

The Washington Post, Los Angeles Times, Reuters, HuffPost and Wired are all looking for new editors. Soon, The New York Times will be too.

Why it matters: The new hires will reflect a new generation — one that's addicted to technology, demands accountability and expects diversity to be a priority.