How Gen Z is reviving passé brands
Rocking the look in New York. Photo: Daniel Zuchnik/Getty
The quirky tastes of Gen Z are bringing old — and nearly obsolete — clothing brands back.
What's happening: The sports apparel brand Champion, which sells simple sweatshirts that feature its red and blue "C" logo, is having a big comeback, Bloomberg reports.
The big picture: In the age of Instagram marketing, a couple of snaps of Chance the Rapper, Beyoncé or Kylie Jenner sporting a simple pair of sweatpants from a forgotten brand is enough to propel that company to success.
- Champion's U.S. sales jumped from $600 million in 2010 to $1.4 billion last year. Teenage boys rank Champion as one of their top 15 favorite fashion brands — alongside A-list companies like Gucci and Tommy Hilfiger.
- The company expects to hit $2 billion in sales by 2022.