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Demand for the final season of "Game of Thrones" is at a record high, according to Parrot Analytics, a data science company that measures and predicts global demand for content.

Expand chart
Data: Parrot Analytics and Axios research; Chart: Harry Stevens/Axios

By the numbers: According to Parrot's research given to Axios, "Game of Thrones" is now 159 times more in demand in the U.S. than the average TV show title.

  • This continues to put the show into Parrot's “exceptional” demand category, of which Parrot says only 0.01% of TV series manage to enter.
  • To give you a sense of scale, other shows in the exceptional category, like "The Walking Dead" and "Brooklyn Nine-Nine" noted in the chart above, don't come close to the "Game of Thrones" in terms of demand.

"Demand" is defined as the desire and want for content and is composed of actual viewership (streaming and downloads), social media engagement (hashtags, liking, sharing), and research actions (reading about shows, writing about shows, etc.).

  • Parrot has built its business by mostly measuring demand, and its work is cited frequently by Hollywood trade publications.

Meanwhile, the upcoming season finale, airing April 14th, is putting pressure on its parent company HBO and Pay-TV provider Dish to come to a distribution agreement, Bloomberg reports.

  • HBO has lost millions of customers due to the months-long dispute.
  • Dish has suffered from major subscribers losses due in part to blackouts with HBO and, until recently, Univision.

Go deeper

DOJ watchdog to probe whether officials sought to alter election results

Donald and Melania Trump exit Air Force One in West Palm Beach, Fla., on Jan. 20. Photo: Alex Edelman/AFP via Getty Images

The Justice Department's inspector general will investigate whether any current or former DOJ officials "engaged in an improper attempt to have DOJ seek to alter the outcome" of the 2020 election, the agency announced Monday.

Driving the news: The investigation comes in the wake of a New York Times report that alleged Jeffrey Clark, the head of DOJ's civil division, had plotted with President Trump to oust acting Attorney General Jeffery Rosen in a scheme to overturn the election results in Georgia.

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Google's chief health officer Karen DeSalvo on vaccinating America

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Axios Re:Cap goes deeper into what Google is doing, and why now, with Dr. Karen DeSalvo, Google's chief health officer who previously worked at HHS and as health commissioner for New Orleans.

Biden signs order overturning Trump's transgender military ban

Photo: Tom Brenner/Getty Images

President Biden signed an executive order on Monday overturning the Trump administration's ban on transgender Americans serving in the military.

Why it matters: The ban, which allowed the military to bar openly transgender recruits and discharge people for not living as their sex assigned at birth, affected up to 15,000 service members, according to tallies from the National Center for Transgender Equality and Transgender American Veterans Association.