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Demand for the final season of "Game of Thrones" is at a record high, according to Parrot Analytics, a data science company that measures and predicts global demand for content.

Expand chart
Data: Parrot Analytics and Axios research; Chart: Harry Stevens/Axios

By the numbers: According to Parrot's research given to Axios, "Game of Thrones" is now 159 times more in demand in the U.S. than the average TV show title.

  • This continues to put the show into Parrot's “exceptional” demand category, of which Parrot says only 0.01% of TV series manage to enter.
  • To give you a sense of scale, other shows in the exceptional category, like "The Walking Dead" and "Brooklyn Nine-Nine" noted in the chart above, don't come close to the "Game of Thrones" in terms of demand.

"Demand" is defined as the desire and want for content and is composed of actual viewership (streaming and downloads), social media engagement (hashtags, liking, sharing), and research actions (reading about shows, writing about shows, etc.).

  • Parrot has built its business by mostly measuring demand, and its work is cited frequently by Hollywood trade publications.

Meanwhile, the upcoming season finale, airing April 14th, is putting pressure on its parent company HBO and Pay-TV provider Dish to come to a distribution agreement, Bloomberg reports.

  • HBO has lost millions of customers due to the months-long dispute.
  • Dish has suffered from major subscribers losses due in part to blackouts with HBO and, until recently, Univision.

Go deeper

A city's catharsis

A view outside the Hennepin County Courthouse after yesterday's verdict. Photo: Stephen Maturen/Getty Images

Celebration and catharsis filled the streets of Minneapolis yesterday. After weeks on edge, many breathed a sigh of relief upon hearing Judge Peter Cahill read the sweep of guilty verdicts against Derek Chauvin.

What they're saying: "George Floyd isn't coming back to life, but this is the justice we were looking for," Jaqui Howard, who joined the crowds outside the courthouse yesterday, told The Star Tribune.

What to expect from Derek Chauvin's sentencing

Screenshot via CNN

Derek Chauvin was whisked away to prison after after two weeks of testimony and about 10 hours of jury deliberations, but his sentencing will move much slower — about eight weeks.

What's next: There's still plenty of wrangling left over how much time the former Minneapolis cop will spend behind bars.

Caitlin Owens, author of Vitals
1 hour ago - Health

The U.S. is approaching the vaccine hesitancy "tipping point"

Expand chart
Data: CivicScience; Chart: Axios Visuals

The U.S. will probably run out of adults who are enthusiastic about getting vaccinated within the next two to four weeks, according to a KFF analysis published yesterday.

Between the lines: Vaccine hesitancy is rapidly approaching as our main impediment to herd immunity.