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Photo courtesy of FOS

FOS, formerly known as Front Office Sports, is launching a paid subscription product, CEO Adam White tells Axios.

Details: The new product, called Insights, will include a full suite of tools, data and exclusive reporting catered to sports business professionals.

  • On the content side, the subscription will include long-form deep dives on sports industry topics “Scouting Reports,” as well as short, timely reports on emerging trends called “Heat Checks.”
  • "Scouting Reports" will cover topics like connected fitness and sponsorship opportunities in men's cosmetics.
  • It will also include highly curated directories of funding rounds and top investors in the sports industry, updated weekly with new deals.

The Insights team, led by former banking analyst Liam Killingstad, will also be hosting member-exclusive panel discussions, regular meet-ups in major markets across the United States, and in-person events at industry tent poles like the Super Bowl and Final Four.

The subscription will cost $300 annually or $50 monthly, which falls in line with other premium professional subscription media products.

Go deeper

Kate Marino, author of Markets
Oct 13, 2021 - Economy & Business

Competition in online sports betting is fierce — and not profitable

Illustration: Annelise Capossela/Axios

The growth potential in the nascent market for American sports betting is huge. But for now, operators are still losing money — a lot of it.

The big picture: Sports betting is taking a page from the playbook of tech giants like Netflix, Amazon and Twitter, sacrificing profitability in the early days in the hope of ingraining themselves in customers’ lives.

Oct 6, 2020 - Sports

Sports betting apps still have low awareness

Reproduced from CivicScience; Chart: Axios Visuals

Sports betting stocks have been some of the best performers on the market this year, with DraftKings shares up 466% and Barstool Sports-backed Penn National up 176%.

The state of play: A new survey from CivicScience, provided first to Axios, shows sports betting likely has a great deal of growth potential. But much of that may be baked into already-lofty shares prices.

Kendall Baker, author of Sports
Aug 16, 2021 - Sports

The sports betting tsunami

Shoshana Gordon/Axios

As sports betting emerges from the shadows and steps into the light, it's seeping into every aspect of fandom.

The state of play: How fans watch games, where fans watch games, how media covers those games — it's all being transformed quite rapidly.

You’ve caught up. Now what?

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