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Fox News brand takes a hit amid Ingraham advertiser boycott

Laura Ingraham
Fox News TV host Laura Ingraham. Photo: Alex Wong / Getty Images

Early data from YouGov's Brand Index, which measures daily consumer perceptions of brands, reveals that Fox News Channel's brand is experiencing more perception damage than any of the advertisers that have boycotted Laura Ingraham’s television show so far.

Why it matters: Fox News co-president Jack Abernethy says the network still supports Ingraham, who's currently taking a scheduled leave amid fallout from tweets mocking Parkland school shooting survivor David Hogg.