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Ford GoBikes in San Francisco. Photo: Justin Sullivan/Getty Images

Ford plans to "unwind" its sponsorship of a bike-sharing service in the San Francisco area, now owned by Lyft, Ford executive VP Marcy Klevorn told Axios.

Why it matters: Ford's involvement in the deal that saw Motivate's bikes branded as Ford GoBike was part of a larger effort on the company's part to transform itself into more than just a carmaker, especially as alternate transportation services have flourished and autonomous vehicles enter the equation.

Asked to clarify, a Ford spokesperson told Axios that the companies have decided to end the partnership in the next couple of months.

  • "The Ford sponsorship was instrumental in growing bike share in the Bay Area, and now we're excited for the system to have a new look and feel," Lyft said in a statement to Axios. It's unclear whether the service in the San Francisco area will get a new sponsor or sport the Lyft brand.
  • This appears to be an isolated move as Lyft, which acquired bike-share operator Motivate last year, has no plans at the moment to end any of its other sponsorship deals, such as Citigroup's in New York, according to a source.
  • The sponsorship deals, at times valued at several millions of dollars, were a major source of revenue for Motivate. Now that it's part of Lyft, the ending of some of its deals doesn't come as a shock.

Go deeper: A look at Lyft's big bike-sharing buy

Go deeper

Dan Primack, author of Pro Rata
3 hours ago - Health

Moderna exec says children could be vaccinated by mid-2021

Tal Zaks, chief medical officer of Moderna, tells "Axios on HBO" that a COVID-19 vaccine could be available for children by the middle of next year.

Be smart: There will be a coronavirus vaccine for adults long before there is one for kids.

Updated 3 hours ago - Politics & Policy

Sen. Kelly Loeffler to return to campaign trail after 2nd negative test

Sen. Kelly Loeffler addresses supporters during a rally on Thursday. Photo: Jessica McGowan/Getty Images

Sen. Kelly Loeffler's (R-Ga.) campaign announced Monday that she "looks forward to getting back out on the campaign trail" after testing negative for COVID-19 for a second time, following earlier conflicting results.

Why it matters: Loeffler has been campaigning at events ahead of a Jan. 5 runoff in elections that'll decide which party holds the Senate majority. Vice President Mike Pence was with her on Friday.

Updated 8 hours ago - Politics & Policy

Key government agency says Biden transition can formally begin

General Services Administrator Emily Murphy. Photo: Alex Edelman/CNP/Getty Images

General Services Administrator Emily Murphy said in a letter to President-elect Joe Biden on Monday that she has determined the transition from the Trump administration can formally begin.

Why it matters: Murphy, a Trump appointee, had come under fire for delaying the so-called "ascertainment" and withholding the funds and information needed for the transition to begin while Trump's legal challenges played out.

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