Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!
Data: Nielsen; Chart: Sara Wise/Axios

The most important 30-day stretch of the year for the television industry begins this weekend on the gridiron.

Why it matters: The 14 most-watched U.S. TV broadcasts of 2021 could take place over the next month: 13 NFL playoff games (up from 11 due to expansion) and Monday's College Football Playoff National Championship.

By the numbers: The NFL delivered 71 of last year's 100 biggest TV audiences, including 11 of the top 15, while the CFP National Championship ranked 18th.

  • The only 2020 broadcasts that rivaled the NFL postseason or the CFP title game were both presidential debates, the vice presidential debate and the State of the Union.

The state of play: Without a presidential election in 2021, football will be even more important to networks like Fox, ESPN, NBC and CBS, which will air the year's biggest broadcast: Super Bowl LV on Feb. 7.

The big picture: The TV ecosystem is like a huge game of Jenga, and the last piece holding up the whole thing is live sports. It's one of the only things that still moves the needle.

  • "The same can no longer be said for scripted programming, which continues to lose ground to the capriciousness of a commercial-avoiding audience," writes Sportico's Anthony Crupi.
  • The most-watched episode of scripted TV last year was the March 31 installment of CBS' "NCIS." It ranked No. 102 on the list, making 2020 the first year in which a single drama or comedy failed to crack the top 100.

The bottom line: Football is king.

Go deeper

How Tampa Bay is juggling a Super Bowl and a pandemic

Illustration: Brendan Lynch/Axios

With 10 days left until the big game, there’s been a lot of talk about the impact of the coronavirus pandemic on the Super Bowl — and, by extension, Tampa Bay.

The state of play: Super Bowl Host Committee president Rob Higgins doesn’t want to think about what could have been for our area. Instead, he told Axios he appreciates what the Super Bowl is: a much-needed economic boost.

Bernie Madoff dies in prison at 82

Photo: Jin Lee/Bloomberg via Getty Images

Bernie Madoff, a former investor sentenced to 150 years in prison for perpetrating the largest Ponzi scheme in U.S. history, died Wednesday at age 82, AP reports.

The big picture: Madoff pleaded guilty in 2009 to a multibillion-dollar scheme that investigators said began in the 1970s and defrauded as many as 37,000 people in 136 countries — including high-profile victims like Steven Spielberg, former New York Mets owner Fred Wilpon and actor Kevin Bacon, according to CNBC.

Ben Geman, author of Generate
1 hour ago - World

John Kerry and China's long road ahead on climate

Photo illustration: Aïda Amer/Axios. Photo: Brian Snyder/AFP via Getty Images

Yes, special climate envoy John Kerry's really in China and no, don't look for a huge breakthrough between the world's two largest carbon-emitting nations.

Driving the news: The State Department yesterday announced Kerry's visit this week, confirming plans that began emerging Saturday.