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Photo: Flipboard

Flipboard on Thursday said it would bring its ad-supported video service "Flipboard TV" for free to Android and iOS devices.

Why it matters: The new venture expands and strengthens Flipboard's relationship with publishing partners and provides users with a new way to consume news and information on the app.

  • "This is probably the biggest update to Flipboard in a very long time," CEO Mike McCue said. "This is our first real foray into bringing more video into our curation ecosystem."

The state of play: The product is free for all users, and it will be supported by pre-roll ads. Users can choose to upgrade to a subscription-based, ad-free video experience.

  • Flipboard TV boasts thousands of videos across dozens of different topic areas, ranging from national news and information to local news and information, hobbies and skills, and more.
  • The video partners include existing Flipboard publishing partners, like Dow Jones and Vice Media, as well as local news publishers, like Gannett, as well as independent creators. Those partners will share ad revenue that's made off of their content with Flipboard.
  • "We are very fortunate to have those relationships and that's why we are able to expand to this amazing content," says Claus Enevoldsen, head of growth at Flipboard.

As is true for its text-based product, Flipboard curates and vets all publishing partners. The consumer experience is customized using data and algorithms, but it's informed by human curation and editorial oversight.

The big picture: The expansion to premium video comes after a series of product and content updates over the past year, like the addition of a native video player.

Go deeper

Nov 17, 2020 - Economy & Business

Exclusive: Outbrain leaders launch newsletter curation app Listory

Listory

Listory, a newsletter curation app created within the content recommendation company Outbrain, is launching this week, executives tell Axios.

Why it matters: As the newsletter craze expands, it makes sense that entrepreneurs are looking for ways to help users streamline their inboxes.

Updated 59 mins ago - Politics & Policy

Facebook paying up to $14M to settle employment discrimination claims

Photo: T.J. Kirkpatrick/Bloomberg via Getty Images

Facebook has agreed to pay up to $14.25 million to settle allegations that it discriminated against American workers by reserving positions for temporary visa holders, the Justice Department announced on Tuesday.

Why it matters: The settlement represents the largest civil penalty and monetary award that the Civil Rights Division has recovered in the 35-year history of the Immigration and Nationality Act's anti-discrimination provision.

Updated 3 hours ago - World

Mapping repression in China's Xinjiang region

Data: © Mapbox, © OpenStreetMap; Map: Will Chase/Axios

A sweeping new report released today by an Australian research organization reveals new details about how the Chinese Communist Party — and specifically who within the party — is carrying out its campaign of repression in Xinjiang.

Why it matters: Uncovering the actual offices and individuals implementing the Chinese government's genocide and forced labor policies in Xinjiang can bring accountability and help international companies delink supply chains in compliance with U.S. and EU forced labor laws.