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Photo: Flipboard

Flipboard on Thursday said it would bring its ad-supported video service "Flipboard TV" for free to Android and iOS devices.

Why it matters: The new venture expands and strengthens Flipboard's relationship with publishing partners and provides users with a new way to consume news and information on the app.

  • "This is probably the biggest update to Flipboard in a very long time," CEO Mike McCue said. "This is our first real foray into bringing more video into our curation ecosystem."

The state of play: The product is free for all users, and it will be supported by pre-roll ads. Users can choose to upgrade to a subscription-based, ad-free video experience.

  • Flipboard TV boasts thousands of videos across dozens of different topic areas, ranging from national news and information to local news and information, hobbies and skills, and more.
  • The video partners include existing Flipboard publishing partners, like Dow Jones and Vice Media, as well as local news publishers, like Gannett, as well as independent creators. Those partners will share ad revenue that's made off of their content with Flipboard.
  • "We are very fortunate to have those relationships and that's why we are able to expand to this amazing content," says Claus Enevoldsen, head of growth at Flipboard.

As is true for its text-based product, Flipboard curates and vets all publishing partners. The consumer experience is customized using data and algorithms, but it's informed by human curation and editorial oversight.

The big picture: The expansion to premium video comes after a series of product and content updates over the past year, like the addition of a native video player.

Go deeper

Nov 17, 2020 - Economy & Business

Exclusive: Outbrain leaders launch newsletter curation app Listory

Listory

Listory, a newsletter curation app created within the content recommendation company Outbrain, is launching this week, executives tell Axios.

Why it matters: As the newsletter craze expands, it makes sense that entrepreneurs are looking for ways to help users streamline their inboxes.

55 mins ago - World

Putin foe Navalny to be detained for 30 days after returning to Moscow

Russian opposition leader Alexey Navalny. Photo: Oleg Nikishin/Epsilon/Getty Images

Russian opposition leader Alexey Navalny has been ordered to remain in pre-trial detention for 30 days, following his arrest upon returning to Russia on Sunday for the first time since a failed assassination attempt last year.

Why it matters: The detention of Navalny, an anti-corruption activist and the most prominent domestic critic of Russian President Vladimir Putin, has already set off a chorus of condemnations from leaders in Europe and the U.S.

Biden picks Warren allies to lead SEC, CFPB

Photo: Justin Sullivan/Getty Images

President-elect Joe Biden has selected FTC commissioner Rohit Chopra to be the next director of the Consumer Financial Protection Bureau (CFPB) and Obama-era Wall Street regulator Gary Gensler to lead the Securities and Exchange Commission (SEC).

Why it matters: Both picks are progressive allies of Sen. Elizabeth Warren (D-Mass.) and viewed as likely to take aggressive steps to regulate big business.