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From the front, it's very hard to tell the just-introduced iPhone 11 Pro isn't just an iPhone XS, but flip it over, and you can see the phone's main standout feature, a third rear camera.

The bottom line: As impressive as the new images coming from the camera appear to be, it may be tough to convince existing owners that an added camera, faster chip and improved battery life offer enough reasons to upgrade. But have a look for yourself in this video.

Recap: The iPhone 11 Pro goes on sale Sept. 20., starting at $999 for the smaller model and $1,099 for the larger-screen iPhone 11 Pro Max.

The lower-end iPhone 11, which resembles the iPhone XR but with 2 rear cameras, goes on sale at the same time and starts at $699.

Go deeper: More on the other products introduced at the Apple event

Go deeper

8 mins ago - Health

First U.S. case of the Omicron variant identified in California

PhotoL Chip Somodevilla/Getty Images

The first U.S. case of the Omicron variant was detected in California, the Centers for Disease Control and Prevention confirmed Wednesday.

Driving the news: The confirmed case was detected in a traveler returning from South Africa who was fully vaccinated and has mild symptoms, the CDC says.

Supreme Court appears likely to roll back abortion rights

Abortion rights advocates and anti-abortion protesters demonstrate in front of the Supreme Court in Washington, D.C., on Dec. 1. Photo: Olivier Douliery/AFP via Getty Images

The Supreme Court on Wednesday seemed likely to weaken abortion rights and perhaps to let states ban the procedure altogether.

The intrigue: The court seemed likely to throw out the framework established in Roe v. Wade, but it wasn't clear whether a majority of the justices were inclined to overturn the court's precedents entirely.

Felix Salmon, author of Capital
Updated 1 hour ago - Economy & Business

How to meme a painting

Illustration: Megan Robinson/Axios

How can a physical artwork become an NFT? One new company has just spent $12.9 million on a Banksy in an attempt to try out a new way of converting the real into the virtual.

Why it matters: The art market globally sees volume of about $60 billion per year, almost all of which is trade in physical objects. Art-world insiders including former Christie's c0-chair Loïc Gouzer are on the lookout for ways to monetize physical paintings without necessarily giving up physical ownership of them.