Photo by Monica Schipper/Getty Images

Goldman Sachs has hired former AT&T chief brand officer Fiona Carter as its first-ever chief marketing officer, according to an internal memo obtained by Axios.

Why it matters: While Goldman spends less than some of its financial services competitors on advertising, the company has built a robust in-house media team that produces everything from podcasts to live events and videos.

Details: Carter will join the executive office as a partner, reporting to Goldman Sachs president and chief operating officer John Waldron.

  • Carter will lead Goldman Sachs’ brand marketing, content and digital strategy globally, according to the memo.
  • She will work closely with businesses across the company to elevate unified brand messaging.

The big picture: Carter is a marketing veteran who spent five years at AT&T and, prior to that, served as chief operating officer at Omnicom, a global agency.

  • At AT&T, she was responsible for an annual advertising budget of over $5 billion, one of the largest advertising budgets in the U.S.

What's next: Carter's last day at AT&T is this Friday. She starts on Sept. 1.

Go deeper: AT&T chief brand officer Fiona Carter to exit later this month

Go deeper

Scoop: Biden campaign taps new ad agency

Photo: Chip Somodevilla/Getty Images

The Biden campaign has brought on the progressive advertising firm Bully Pulpit Interactive (BPI) to run a new mobilization advertising program online that is uniquely focused on educating interested voters with ways to cast ballots amid the coronavirus pandemic.

Why it matters: In a normal election, the campaign would focus its advertising efforts on persuading voters in the weeks leading up to the election. But the Biden campaign faces a different challenge: it needs to mobilize voters that want to vote about how to do so during COVID-19, requiring more advertising expertise and resources.

Updated 35 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 4:15 p.m. ET: 32,381,243 — Total deaths: 985,104 — Total recoveries: 22,285,437Map.
  2. U.S.: Total confirmed cases as of 4:15 p.m ET: 7,015,242 — Total deaths: 203,329 — Total recoveries: 2,710,183 — Total tests: 98,481,026Map.
  3. States: "We’re not closing anything going forward": Florida fully lifts COVID restaurant restrictions — Virginia Gov. Ralph Northam tests positive for coronavirus.
  4. Health: Young people accounted for 20% of cases this summer.
  5. Business: Coronavirus has made airports happier places The expiration of Pandemic Unemployment Assistance looms.
  6. Education: Where bringing students back to school is most risky.
Dan Primack, author of Pro Rata
2 hours ago - Economy & Business

White House pushes to uphold TikTok ban

Illustration: Aïda Amer/Axios

The U.S. Department of Justice on Friday filed legal opposition to TikTok's request to delay a ban on downloading the app, with a judge expected to rule before the ban is set to go into effect Sunday.

Why it matters: The White House could have simply postponed the ban on its own for another week or two, as it did last Friday. This move suggests it's seeking to use the ban as leverage in ongoing negotiations.

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