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The Indiana Hoosiers celebrate after the NCAA Women's College Basketball game. Photo: Bobby Goddin/SOPA Images/LightRocket via Getty Images

Former female athletes are donating millions of dollars to build facilities, endow scholarships and support coaching positions at their alma maters, the New York Times reports.

Why it matters: Participation in women’s college sports teams is at an all time high, outnumbering men's sports for more than 20 years. And yet, the marketing and sponsorships from benefactors for college female teams has caught on slower than men's sports.

Background: Title IX required schools to provide equitable opportunities, including funding, for both male and female student athletes. The law helped kick-start varsity women’s teams with more resources and salaried coaches.

  • The NCAA doesn’t track philanthropy by gender, but universities do. And some athletic directors have said they’re experiencing an uptick in women asking how they can support these programs.

By the numbers: Today, 10,586 women’s teams compete in NCAA championship sports, compared to 9,159 men’s teams. Women’s NCAA teams increased by 64 in 2017, according to NCAA's most recent stats.

  • Turnout for national women's sports grew at an average of almost 40% since 2013, according to a study by sports marketing agency Two Circles.

Contributions to U.S. colleges and universities came to a record $46.73 billion in fiscal year 2018, according to a report from the Voluntary Support of Education survey by the Council for Advancement and Support of Education.

  • At Indiana University: Women make up half of the philanthropic funding sources routed toward athletics — about $52 million. That money has been earmarked for a women's sports center focused on physical and mental wellness, nutrition and leadership and life skills.
  • At Drake University: Suzie Glazer Burt, a third-generation member of the school's board of trustees, gave the school's largest noncapital donation to the women's basketball program, totaling $5 million for the head coach’s salary, another coach hire and to help the team travel more by plane, the Des Moines Register reports.
  • At Queens University: Chief technology officer at Bank of America Cathy Bessant donated $1 million for a $2.4 million field hockey field house, the Charlotte Observer reports. Her daughter played field hockey and graduated from there in 2018.

The bottom line: 51% of personal wealth in the U.S. comes from women, based on data fro 2015, and is expected to keep growing.

  • Per NYT: "Sports philanthropy reflects that women who have made their own money, inherited fortunes or outlived their spouses are controlling more wealth than ever in the United States and are directing it to their favorite causes."

Go deeper:

Go deeper

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56 mins ago - Technology

Google's parent shuts down effort to deliver internet via balloons

Image: Loon

Alphabet is shutting down Loon, one of its "moonshots," which aimed to deliver internet service via high-altitude balloons.

Why it matters: The effort was one of several approaches designed to get high-speed connectivity to some of the world's most remote spots and proved useful in the aftermath of disasters that shut down traditional infrastructure.

Dave Lawler, author of World
1 hour ago - World

What has and hasn't changed as Biden takes over U.S. foreign policy

Photo Illustration: Brendan Lynch/Axios. Photo: Chip Somodevilla/Getty Images

President Biden swiftly recommitted the U.S. to the Paris climate pact and the World Health Organization, but America's broader foreign policy is in a state of flux between the Trump and Biden eras.

Driving the news: One of the most striking moves from the Biden administration thus far was a show of continuity — concurring with the Trump administration's last-minute determination that China had committed "genocide" against Uyghur Muslims.

Updated 3 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Health: New coronavirus cases down, but more bad news ahead — Fighting COVID-19's effects on gender equality.
  2. Politics: Biden unveils "wartime" COVID strategyBiden's COVID-19 bubble.
  3. Vaccine: NYC postpones vaccine appointments following shipment delays — Private companies step in to fill vaccine logistics vacuum.
  4. World: Biden will order U.S. to rejoin World Health OrganizationBiden to bring U.S. into global COVAX initiative for equitable vaccine access.

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