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Screengrab via YouTube, US Made Solar

A coalition of U.S.-based solar manufacturers, U.S. Made Solar, is running TV advertisements urging President Trump to not issue tariffs on cheap solar imports. The TV ad buy component is part of a seven figure ad buy.

Why it matters: The campaign appeals straight to Trump's eyes and ears with ads running on shows he's known to watch closely, such as Fox & Friends. It also focuses on one of Trump's favorite rallying cries, American jobs. Driving the news: The coalition formed last month in response to two foreign-owned companies petitioning the U.S. International Trade Commission to recommend tariffs on cheap imports. The ITC ruled late last month in favor of the two companies, and a Trump administration official has said the president is likely to issue tariffs if the ITC issued such a ruling. The coalition claims tariffs would damage the entire domestic solar industry, while the two manufacturers argue the tariffs are needed to protect American solar manufacturing jobs.

What Trump will see and hear from the ads (watch the ads here or here):

  • "Two bankrupt, foreign-owned companies want the federal government to double the price of solar panels, crushing demand for solar power and threatening 350,000 American jobs."
  • "It just doesn't make any sense that any American would choose these two foreign companies over American workers."
  • "Mr. President, Mr. President, Mr. President: Protect American manufacturing jobs. Reject SolarWorld and Suniva's claim and allow U.S. solar jobs to continue to grow."

Upcoming decision: The ads are set to run on D.C. and national cable between now and when a decision is reached, which could come sometime after the ITC makes recommendations to Trump. The ITC has until mid-November to make recommendations.

Go deeper

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Sanctions increased under Obama and dramatically under Trump. Photo: Tom Williams/CQ Roll Call

The Biden administration is rethinking the U.S. approach to sanctions after four years of Donald Trump imposing and escalating them.

The big picture: Sanctions are among the most powerful tools the U.S. has to influence its adversaries’ behavior without using force. But they frequently fail to bring down regimes or moderate their behavior, and they can increase the suffering of civilians and resentment of the U.S.

58 mins ago - World

Merkel's farewell spoiled by Poland crisis at EU summit

One last awkward EU "family photo." Photo: John Thys/AFP via Getty Images

Angela Merkel took up her vaunted mantle as Europe's crisis manager for what could be the last time tonight, as she urged the EU to find compromise in its showdown with Poland.

Why it matters: The European Commission has threatened to withhold over $40 billion in pandemic recovery funds after Poland's constitutional tribunal — stacked with loyalists from the ruling right-wing populist party — rejected the principle that EU law has primacy over national law.

Republicans who put it all on the line

Rep. Nancy Mace speaks with reporters after voting to hold Steve Bannon in contempt of Congress. Photo: Anna Moneymaker/Getty Images

A small contingent of House Republicans risked their political futures on Thursday, they say, in the name of constitutional responsibility.

Why it matters: The nine Republicans who voted to hold former Trump aide Steve Bannon in contempt of Congress are now in peril of becoming political pariahs. They've opened themselves up to potential primary challengers and public attacks from their party's kingmaker — former President Trump.