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FCC hits Sinclair with $13 million fine over ads

AP Photo/Steve Ruark, File

The FCC plans to fine Sinclair Broadcasting group more than $13 million for failing to make the required disclosures related to programming sponsored by a third party. It's the largest fine the FCC has ever proposed for violation of its ad disclosure rules, which require broadcasters to disclose who is paying for sponsored programming.

Why it matters: In an era of fake news concerns, the FCC is signaling that it will act against media outlets that don't properly disclose the origin of information or mislead the public into thinking paid material is a station's own independent news coverage.