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Illustration: Caresse Haaser, Rebecca Zisser/Axios

Dozens of new initiatives have launched over the past few years to address fake news and the erosion of faith in the media, creating a measurement problem of its own.

Why it matters: So many new efforts are launching simultaneously to solve the same problem that it’s become difficult to track which ones do what and which ones are partnering with each other.

To name a few:

  • The Trust Project, which is made up of dozens of global news companies, announced this morning that the number of journalism organizations using the global network’s "Trust Indicators" now totals 120, making it one of the larger global initiatives to combat fake news. Some of these groups (like NewsGuard) work with Trust Project and are a part of it.
  • News Integrity Initiative (Facebook, Craig Newmark Philanthropic Fund, Ford Foundation, Democracy Fund, John S. and James L. Knight Foundation, Tow Foundation, AppNexus, Mozilla and Betaworks)
  • NewsGuard (Longtime journalists and media entrepreneurs Steven Brill and Gordon Crovitz)
  • The Journalism Trust Initiative (Reporters Without Borders, and Agence France Presse, the European Broadcasting Union and the Global Editors Network )
  • Internews (Longtime international non-profit)
  • Accountability Journalism Program (American Press Institute)
  • Trusting News (Reynolds Journalism Institute)
  • Media Manipulation Initiative (Data & Society)
  • Deepnews.ai (Frédéric Filloux)
  • Trust & News Initiative (Knight Foundation, Facebook and Craig Newmark in. affiliation with Duke University)
  • Our.News (Independently run)
  • WikiTribune (Wikipedia founder Jimmy Wales)

There are also dozens of fact-checking efforts being championed by different third-parties, as well as efforts being built around blockchain and artificial intelligence.

Between the lines: Most of these efforts include some sort of mechanism for allowing readers to physically discern real journalism from fake news via some sort of badge or watermark, but that presents problems as well.

  • Attempts to flag or call out news as being real and valid have in the past been rejected even further by those who wish to discredit vetted media.
  • For example, Facebook said in December that it will no longer use "Disputed Flags" — red flags next to fake news articles — to identify fake news for users, because it found that "putting a strong image, like a red flag, next to an article may actually entrench deeply held beliefs – the opposite effect to what we intended."

The big picture: Data from Gallup shows that confidence in media as an institution is at an all-time low, and both the media and the current political climate are probably to blame.

  • Some reporters have become less objective at their jobs. By my count, nearly a dozen journalists have lost their jobs over bad social media posts, most politically charged.
  • On the other hand, undermining the credibility of the media has been a long-term political strategy for President Trump and the far right.
  • The erosion in trust in the media mimics the erosion of trust in most other American institutions — like the Catholic Church, Supreme Court and public schools.

The bottom line: These efforts are valiant, and are most certainly helping to hold the ecosystem accountable for transparent journalism. But the field is so crowded right now it’s hard to see who is making progress.

Go deeper

Updated 38 mins ago - Energy & Environment

Bomb cyclone prompts blizzard warnings from Virginia to Maine

Computer model projection showing the intense storm off of Cape Cod on Jan 29, 2022, with heavy snow and strong winds lashing the coastline. (Weatherbell.com)

Blizzard warnings are in effect for 11 million people from coastal Virginia to eastern Maine as a historic winter storm is set to slam the Mid-Atlantic and Northeast beginning Friday.

Why it matters: The storm will bring hazards ranging from zero visibility amid hurricane force wind gusts and heavy snow, to coastal flooding that will erode vulnerable beaches and threaten property from the Jersey shore to coastal Massachusetts.

Updated 1 hour ago - Politics & Policy

Omicron dashboard

Illustration: Shoshana Gordon/Axios

  1. Health: Contact tracing fizzles across America — New clues emerge on long COVID — Omicron is finally burning out — It's very difficult to get access to antiviral COVID treatments — Axios-Ipsos poll: Omicron's big numbersAnother wave of death — FDA limits use of Regeneron and Lilly antibody treatments.
  2. Vaccines: Pfizer begins clinical trial for Omicron-specific vaccine — The shifting definition of fully vaccinated.
  3. Politics: Virginia AG says public colleges can't mandate COVID vaccines —Alaska governor joins Texas lawsuit over National Guard vaccine mandate — Navy discharges 45 sailors for refusing vaccine — Spotify to remove Neil Young's music after his Joe Rogan ultimatum — White House: 60M households have ordered free COVID-19 rapid tests.
  4. World: U.K. to lift travel testing requirement for fully vaccinated — Beijing Olympic Committee lowers testing threshold ahead of Games.
  5. Variant tracker
4 hours ago - World

Biden will move U.S. troops to Eastern Europe "in the near term"

President Biden boards Air Force One at Joint Base Andrews on Jan. 28. Photo: SAUL LOEB/AFP via Getty Images

President Biden said on Friday he plans to move U.S. troops to Eastern European and NATO countries “in the near term.”

Driving the news: “Not too many” U.S. troops, Biden added in remarks to reporters at Joint Base Andrew upon returning from a trip to Pennsylvania.