Illustration: Caresse Haaser, Rebecca Zisser/Axios

Dozens of new initiatives have launched over the past few years to address fake news and the erosion of faith in the media, creating a measurement problem of its own.

Why it matters: So many new efforts are launching simultaneously to solve the same problem that it’s become difficult to track which ones do what and which ones are partnering with each other.

To name a few:

  • The Trust Project, which is made up of dozens of global news companies, announced this morning that the number of journalism organizations using the global network’s "Trust Indicators" now totals 120, making it one of the larger global initiatives to combat fake news. Some of these groups (like NewsGuard) work with Trust Project and are a part of it.
  • News Integrity Initiative (Facebook, Craig Newmark Philanthropic Fund, Ford Foundation, Democracy Fund, John S. and James L. Knight Foundation, Tow Foundation, AppNexus, Mozilla and Betaworks)
  • NewsGuard (Longtime journalists and media entrepreneurs Steven Brill and Gordon Crovitz)
  • The Journalism Trust Initiative (Reporters Without Borders, and Agence France Presse, the European Broadcasting Union and the Global Editors Network )
  • Internews (Longtime international non-profit)
  • Accountability Journalism Program (American Press Institute)
  • Trusting News (Reynolds Journalism Institute)
  • Media Manipulation Initiative (Data & Society)
  • Deepnews.ai (Frédéric Filloux)
  • Trust & News Initiative (Knight Foundation, Facebook and Craig Newmark in. affiliation with Duke University)
  • Our.News (Independently run)
  • WikiTribune (Wikipedia founder Jimmy Wales)

There are also dozens of fact-checking efforts being championed by different third-parties, as well as efforts being built around blockchain and artificial intelligence.

Between the lines: Most of these efforts include some sort of mechanism for allowing readers to physically discern real journalism from fake news via some sort of badge or watermark, but that presents problems as well.

  • Attempts to flag or call out news as being real and valid have in the past been rejected even further by those who wish to discredit vetted media.
  • For example, Facebook said in December that it will no longer use "Disputed Flags" — red flags next to fake news articles — to identify fake news for users, because it found that "putting a strong image, like a red flag, next to an article may actually entrench deeply held beliefs – the opposite effect to what we intended."

The big picture: Data from Gallup shows that confidence in media as an institution is at an all-time low, and both the media and the current political climate are probably to blame.

  • Some reporters have become less objective at their jobs. By my count, nearly a dozen journalists have lost their jobs over bad social media posts, most politically charged.
  • On the other hand, undermining the credibility of the media has been a long-term political strategy for President Trump and the far right.
  • The erosion in trust in the media mimics the erosion of trust in most other American institutions — like the Catholic Church, Supreme Court and public schools.

The bottom line: These efforts are valiant, and are most certainly helping to hold the ecosystem accountable for transparent journalism. But the field is so crowded right now it’s hard to see who is making progress.

Go deeper

14 mins ago - Health

Cash can't fix the economy's problems until the coronavirus is curbed

Illustration: Sarah Grillo/Axios

There's plenty of money. It's just not moving to where it's needed.

Driving the news: Thursday's jobs report showed 4.8 million jobs created in June, but those were overwhelmingly people beginning to return to places where they had been temporarily laid off. The number of "permanent job losers" went up, not down, rising 25% in just one month to 2.8 million from 2.2 million.

Updated 43 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 1 p.m. ET: 10,742,416 — Total deaths: 517,162 — Total recoveries — 5,515,076Map.
  2. U.S.: Total confirmed cases as of 1 p.m. ET: 2,699,658 — Total deaths: 128,184 — Total recoveries: 729,994 — Total tested: 32,827,359Map.
  3. States: Florida reports more than 10,000 new coronavirus cases — 5 states saw 27% spike in heart-related deaths in first 3 months of coronavirus pandemic.
  4. Federal government: Coronavirus testing czar: "We are not flattening the curve right now"
  5. Sports: 9 more NBA players test positive for coronavirus.

Coronavirus testing czar: "We are not flattening the curve right now"

Adm. Brett Giroir, the Health and Human Services official overseeing the nation's coronavirus testing efforts, told Congress Thursday that the U.S. is "not flattening the curve right now," and that the nationwide surge in new cases is not simply a result of more testing.

Why it matters: President Trump said at a press conference just hours earlier that the U.S. is getting the coronavirus "under control." He and other top members of his administration have sought to downplay the growing surge in infections as largely a product of increased testing.