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Illustration: Caresse Haaser, Rebecca Zisser/Axios

Dozens of new initiatives have launched over the past few years to address fake news and the erosion of faith in the media, creating a measurement problem of its own.

Why it matters: So many new efforts are launching simultaneously to solve the same problem that it’s become difficult to track which ones do what and which ones are partnering with each other.

To name a few:

  • The Trust Project, which is made up of dozens of global news companies, announced this morning that the number of journalism organizations using the global network’s "Trust Indicators" now totals 120, making it one of the larger global initiatives to combat fake news. Some of these groups (like NewsGuard) work with Trust Project and are a part of it.
  • News Integrity Initiative (Facebook, Craig Newmark Philanthropic Fund, Ford Foundation, Democracy Fund, John S. and James L. Knight Foundation, Tow Foundation, AppNexus, Mozilla and Betaworks)
  • NewsGuard (Longtime journalists and media entrepreneurs Steven Brill and Gordon Crovitz)
  • The Journalism Trust Initiative (Reporters Without Borders, and Agence France Presse, the European Broadcasting Union and the Global Editors Network )
  • Internews (Longtime international non-profit)
  • Accountability Journalism Program (American Press Institute)
  • Trusting News (Reynolds Journalism Institute)
  • Media Manipulation Initiative (Data & Society)
  • Deepnews.ai (Frédéric Filloux)
  • Trust & News Initiative (Knight Foundation, Facebook and Craig Newmark in. affiliation with Duke University)
  • Our.News (Independently run)
  • WikiTribune (Wikipedia founder Jimmy Wales)

There are also dozens of fact-checking efforts being championed by different third-parties, as well as efforts being built around blockchain and artificial intelligence.

Between the lines: Most of these efforts include some sort of mechanism for allowing readers to physically discern real journalism from fake news via some sort of badge or watermark, but that presents problems as well.

  • Attempts to flag or call out news as being real and valid have in the past been rejected even further by those who wish to discredit vetted media.
  • For example, Facebook said in December that it will no longer use "Disputed Flags" — red flags next to fake news articles — to identify fake news for users, because it found that "putting a strong image, like a red flag, next to an article may actually entrench deeply held beliefs – the opposite effect to what we intended."

The big picture: Data from Gallup shows that confidence in media as an institution is at an all-time low, and both the media and the current political climate are probably to blame.

  • Some reporters have become less objective at their jobs. By my count, nearly a dozen journalists have lost their jobs over bad social media posts, most politically charged.
  • On the other hand, undermining the credibility of the media has been a long-term political strategy for President Trump and the far right.
  • The erosion in trust in the media mimics the erosion of trust in most other American institutions — like the Catholic Church, Supreme Court and public schools.

The bottom line: These efforts are valiant, and are most certainly helping to hold the ecosystem accountable for transparent journalism. But the field is so crowded right now it’s hard to see who is making progress.

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Treasury Secretary Janet Yellen. Photo: Alex Wong/Getty Images

Treasury Secretary Janet Yellen is heading into the belly of the beast Tuesday and asking the business community to support President Biden's $2.3 trillion infrastructure plan during a speech to the U.S. Chamber of Commerce.

Why it matters: By trying to persuade a skeptical and targeted audience, Yellen is signaling the president’s commitment to raising corporate taxes to pay for his plan. Republican senators, critical to a potential bipartisan deal, oppose any corporate tax increase.

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Why it matters: This is the toughest political position the New York Democrat has been in since becoming majority leader. The fighting in the Middle East is dividing his party — and creating a clear rift among its different wings.

DOJ signals scrutiny of popular fundraising gimmick

Illustration: Shoshana Gordon/Axios

A little-noticed line in a recent criminal filing suggests federal prosecutors consider a popular political fundraising tactic to be legally questionable.

Why it matters: Fundraisers often boast of "5x" or other contribution matches to coax small-dollar donations. The Justice Department indicated in a court filing Monday this could amount to "material misrepresentations" if, as critics often contend, there's no evidence the match ever occurs.