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Fake news fight pivots to retail

In this image, a copy of the National Enquirer is held up close to the camera by an unseen person.
National Enquirer. Photo: Stephanie Keith/Getty Images

The National Enquirer is sparking a media crossover, with activists pushing to persuade stores to stop carrying tabloids in light of recent scandals around the publication.

Why it matters: So much of the attention on fake and malignant news has been on the platforms — Google, Facebook and Twitter. But a major chunk of the questionable media consumed in America is still seen in print, often in the checkout aisle.

  • "Unlike most magazines, the National Enquirer is heavily dependent on sales of individual copies, not subscriptions. Seventy-five percent of sales come through single-copy sales at chain stores," Popular Information's Judd Legum notes.
  • "The dominant retailers for the National Enquirer are Walmart, which accounts for 23% of all sales, and Kroger, which accounts for 10%. Other major retailers of the National Enquirer include Giant/Food Lion, Albertsons/Safeway, CVS, Publix, Hudson Retail, and Walgreens," Legum writes.

Go deeper: Attorney for David Pecker denies National Enquirer blackmailed Bezos