Stories

Facebook's new subscription efforts hit a roadblock with Apple

Illustration: Lazaro Gamio / Axios

Facebook announced Thursday that it will begin testing a feature within Instant Articles that would help publishers get people to sign up for subscriptions to their sites, as first reported by Recode's Peter Kafka. But the test will only roll out on Android devices at first because Facebook and Apple are still negotiating a revenue agreement — which is being complicated by Apple's rules on its partners' subscription services.

Why it matters: It's unclear, at this point, if and when Facebook will test the subscription feature on iPhones if it can't come to an agreement with Apple. For now, publishers will only be able to take advantage of the subscription tool test on Android.