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Facebook will give publishers 100% of revenue from new subscription feature

Noah Berger / AP

Facebook will give publishers 100% of the revenue it brings in from a new subscription feature within Instant articles, Axios has learned. Facebook will also give publishers full control over the conversion, pricing and payment process for the feature, which it plans to test with a small group of publishers later this year. The company will also give publishers access to all of their subscriber data on the platform, per a source familiar with the model.

Why it matters: This is Facebook's latest step toward creating better relationships with its publishing partners. Facebook and Google's digital ad dominance has made it increasingly difficult for publishers to make digital ad revenue. As a result, many premium publishers, like The New York Times and Washington Post, are increasingly focusing efforts on subscription revenues.