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clasesdeperiodismo

Facebook announced Thursday it's opening ad units within the related articles section at the bottom of Instant Articles to all publishers, something they've been testing as part of the Facebook Journalism Project. The update comes in response to publisher feedback that ads in related articles are an important revenue-driver on mobile web.

Why it matters: Facebook is trying to provide publishers a way to better monetize Instant Articles in wake of reports of increased publisher backlash over the effectiveness and revenue potential of the feature. Some publishers have reported that Apple News and Google AMP are driving great results and more publisher-friendly partnerships.

What publishers are saying:

  • "Along with the added traffic lift we've seen from Instant Articles (versus mobile web), we're excited by this upward trend in overall revenue," says Noah Szubski, Chief Product Officer at DailyMail.com.
  • "The Atlantic has been on IA since the beginning, when we were an Alpha partner in 2015. While Facebook has been addressing our concerns from that time, my biggest concern has been that there hasn't been enough urgency. We've made some good progress in the past 6 months," says Kim Lau, SVP Digital and Head of Business Development at The Atlantic.

By the numbers:

  • Facebook now has over 10,000 publishers around the world using Instant Articles, a 25% growth in the last six months
  • More than 1/3 of all clicks to articles on Facebook are now to Instant Articles.
  • Instant Articles now pay out more than $1 million per day to publishers via Facebook Audience Network.
  • In the last 6 months alone, RPM, or revenue per 1,000 page views, that publishers see from Facebook Audience Network in Instant Articles has increased by over 50%.
  • In aggregate, Instant Articles delivers between 20 - 50% more traffic, compared to mobile web content.

Their updates follow a series of steps the tech giant has taken to make Instant Articles a better experience for users and publishers:

  • April 7: It added call-to-action buttons, such as an email sign-up button and a page "like" button, that help publishers develop deeper relationships with their readers through Instant Articles.
  • May 25: It announced it would allow publishers to convert Instant Articles for other formats, to better serve their cross-platform needs.
  • Mar 9: It announced adding flexibility in ad placements.

Go deeper

37 mins ago - World

Sudan's military places civilian prime minister under house arrest

Sudanese Prime Minister Abdallah Hamdok during a 2020 news conference in Khartoum, Sudan. Photo: Mahmoud Hjaj/Anadolu Agency via Getty Images

Sudan's civilian Prime Minister Abdalla Hamdok was put under house arrest and several other ministers were also detained Monday in what appears to be a military coup in the country, per local reports.

Why it matters: The arrests of the civilian faction in the Sudanese government came a day after U.S. envoy Jeffrey Feltman met with the head of the military faction of the Sudanese government General Abdul Fattah al-Burhan and warned him against staging a coup.

"Atmospheric river" swings Northern California from drought to flood

Satellite view of the bomb cyclone swirling off the coast of the Pacific Northwest and the atmospheric river affecting California on Oct. 24. Photo: CIRA/RAMMB

A series of powerful "atmospheric river" storms are delivering historic amounts of rainfall across parts of drought-stricken California and the Pacific Northwest — triggering widespread power outages and flooding.

Why it matters: The strong atmospheric river, packing large amounts of moisture, is causing Northern California to whiplash from drought to flood.

Updated 3 hours ago - World

Saudi dissident claims MBS said he could get "poison ring" to kill king

Saudi Crown Prince Mohammed bin Salman attending the Saudi Green Initiative Forum, via video link, in Riyadh, Saudi Arabia on Saturday. Photo: Royal Court of Saudi Arabia/Handout/Anadolu Agency via Getty Images

A former senior Saudi intelligence official who worked with the U.S. on counterterrorism alleged to "60 Minutes" in an interview broadcast Sunday that Crown Prince Mohammed bin Salman discussed in 2014 killing the kingdom's then-monarch.

Why it matters: The claim by the exiled Saad al-Jabri, whom Saudi authorities describe as "a discredited former government official," that the crown prince, known as "MBS," allegedly said he could obtain a "ring from Russia" to carry out the attack, is one of several serious but unproven allegations he made on the CBS show.