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Thibault Camus / AP

Facebook announced Friday it's adding call-to-action buttons within Instant Articles to make it easier for publishers to build their digital audiences using Facebook. Buttons include an email sign-up button and a page "like" button that consumers can access within the Instant Article framework.

The feedback: Facebook says test partners have seen incredible results. Slate, for example, had 41% of their total newsletter subscription growth over the past two months result from use of the new email sign-up button.

What's next: Because of case studies like Slate, Facebook is also testing more buttons that will allow users to sign up for free trials of a publisher's digital subscription and automatically download a publisher's mobile app.

Why it matters: Facebook has been meeting regularly with publishers as part of its Facebook Journalism Project to find ways to elevate their publishing partners, rather than boxing them out of revenue. Facebook needs publisher content to continue to grow its audience and business model, so they are creating tools that will incentivize publishers to stay on their platform.

Go deeper

1 hour ago - World

Netanyahu and Israel reluctantly adjust to a post-Trump Washington

Netanyahu (R) and Biden in 2010. Photo: Avi Ohayon/GPO via Getty

Prime Minister Benjamin Netanyahu and his close aides are very nervous about the transition to a new U.S. administration after a four-year honeymoon with Donald Trump. One Israeli official told me it felt like going through detox.

What he's saying: Netanyahu congratulated Biden minutes after he was sworn in, saying in a statement that he looked forward to working together to "continue expanding peace between Israel and the Arab world and to confront common challenges, chief among them the threat posed by Iran."

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. State of play: New coronavirus cases down, but more bad news ahead.
  2. Politics: Biden set to immediately ramp up federal pandemic response with 10 executive actions — Scoop: Joe Biden's COVID-19 bubble.
  3. World: Biden will order U.S. to rejoin World Health OrganizationBiden to bring U.S. into global COVAX initiative for equitable vaccine access.
  4. Vaccine: Amazon offers to help Biden administration with COVID vaccine efforts.
Dion Rabouin, author of Markets
3 hours ago - Economy & Business

First glimpse of the Biden market

Photo: Jonathan Ernst-Pool/Getty Images

Investors made clear what companies they think will be winners and which will be losers in President Joe Biden's economy on Wednesday, selling out of gun makers, pot purveyors, private prison operators and payday lenders, and buying up gambling, gaming, beer stocks and Big Tech.

What happened: Private prison operator CoreCivic and private prison REIT Geo fell by 7.8% and 4.1%, respectively, while marijuana ETF MJ dropped 2% and payday lenders World Acceptance and EZCorp each fell by more than 1%.