Apr 7, 2017

Facebook hooks publishers with new buttons

Thibault Camus / AP

Facebook announced Friday it's adding call-to-action buttons within Instant Articles to make it easier for publishers to build their digital audiences using Facebook. Buttons include an email sign-up button and a page "like" button that consumers can access within the Instant Article framework.

The feedback: Facebook says test partners have seen incredible results. Slate, for example, had 41% of their total newsletter subscription growth over the past two months result from use of the new email sign-up button.

What's next: Because of case studies like Slate, Facebook is also testing more buttons that will allow users to sign up for free trials of a publisher's digital subscription and automatically download a publisher's mobile app.

Why it matters: Facebook has been meeting regularly with publishers as part of its Facebook Journalism Project to find ways to elevate their publishing partners, rather than boxing them out of revenue. Facebook needs publisher content to continue to grow its audience and business model, so they are creating tools that will incentivize publishers to stay on their platform.

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Deadly clashes erupt in Delhi ahead of Trump's visit

Rival protesters over the Citizenship Amendment Act in Delhi, India, on Monday. Photo: Yawar Nazir/ Getty Images

Delhi Chief Minister Arvind Kejriwal called for calm Tuesday as deadly clashes erupted in the city's northeast between supporters and opponents of India's controversial new citizenship law.

Why it matters: Per the BBC, a police officer and six civilians "died in the capital's deadliest day" since last year's passing of the Citizenship Amendment Act — which allows religious minorities but excludes Muslims from nearby countries to become citizens if they can show they were persecuted for their religion — hours before President Trump and members of the U.S. first family were due to visit the city as part of their visit to India.

Go deeper: India's citizenship bill continues Modi's Hindu nationalist offensive

South Carolina paper The State backs Buttigieg for Democratic primary

Democratic presidential candidate and former South Bend Pete Buttigieg speaks at an event in Charleston, South Carolina on Monday. Photo: Win McNamee/Getty Images

South Carolina newspaper The State endorsed former Southbend Mayor Pete Buttigieg on Monday night for the state's Democratic primary.

Why it matters: It's a welcome boost for Buttigieg ahead of Tuesday's Democratic debate in South Carolina and the state's primary on Saturday.

White House requests $2.5 billion to fight coronavirus as U.S. cases rise

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens.

The Trump administration sent a letter to Congress Monday requesting a funding commitment of at least $2.5 billion to help combat the spread of the novel coronavirus, as the number of confirmed cases in the U.S. rose to 53.

The big picture: As South Korea and Italy stepped up emergency measures in efforts to thwart the spread of the virus, WHO expressed concern about infections with no clear link to China. COVID-19 has killed at least 2,699 people and infected more than 80,000 others, with all but 27 deaths occurring in mainland China.

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