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Data: Magid; Chart: Naema Ahmed/Axios

YouTube Live and Facebook Live are being increasingly challenged by upstarts, including Twitch, Twitter and Snapchat.

Why it matters: Three years ago, a survey from TV analysis company Magid found that consumers cited YouTube Live and Facebook Live most often as the platforms they use to stream live video.

Details: The survey doesn't measure hours watched on each platform but rather which platform people say they use, and respondents could select multiple services.

  • Twitch's hyper-loyal users, mostly gamers, view by far the most live-streamed hours, but according to the survey, fewer total people say they use it for live video.

Today, roughly 1/3 of people say that Facebook and Google-owned YouTube are where they go for streaming live video, compared to mid-40 percentage ranges for both platforms three years ago.

  • Survey respondents have checked fewer options overall for how many services they say they use to live-stream video. That suggests they are beginning to consolidate their viewing among fewer platforms.

Be smart: Gaming could have a lot to do with this shift, says Matt Bertz, vice president of games at Magid.

  • "There's a generation coming up in which connectivity is a central part of their lives. They've been playing interactive games with friends, like Minecraft and Fortnite, that required live connections. Live-streaming in general is just an extension of that."

Go deeper

NY Post story goes massive on social media despite crackdowns

Data: NewsWhip; Chart: Naema Ahmed/Axios

Facebook and Twitter's frantic attempts to stop the spread of the New York Post's Hunter Biden story didn't prevent the article from becoming the top story about the election on those platforms last week, according to data from NewsWhip.

Why it matters: The data shows that even swift, aggressive content suppression may not be swift or aggressive enough to keep down a story with as much White House backing and partisan fuel as this one.

Obama stumps for McAuliffe, urges Virginians not "to go back to the chaos"

Photo: Win McNamee/Getty Images

Former President Barack Obama framed a Nov. 2 gubernatorial race as a bellwether for the Democratic Party and the country, telling a crowd at a campaign event for Terry McAuliffe on Saturday that "I believe you, right here in Virginia, are going to show the rest of the country and the world that we're not going to indulge in our worst instincts."

Why it matters: With just over a week to go before Election Day in the Commonwealth, McAuliffe is bringing out the big guns. The 44th president appeared on the campus of Virginia Commonwealth University to urge supporters to get to the polls.

Bryan Walsh, author of Future
4 hours ago - Politics & Policy

Axios AM Deep Dive: America’s murder surge

Photo illustration: Sarah Grillo/Axios. Photo: Erik McGregor/LightRocket via Getty Images

Homicides rose at the fastest rate in at least six decades last year. This Axios AM Deep Dive, led by Future correspondent Bryan Walsh, looks at the state of gun crime.