Data: Magid; Chart: Naema Ahmed/Axios

YouTube Live and Facebook Live are being increasingly challenged by upstarts, including Twitch, Twitter and Snapchat.

Why it matters: Three years ago, a survey from TV analysis company Magid found that consumers cited YouTube Live and Facebook Live most often as the platforms they use to stream live video.

Details: The survey doesn't measure hours watched on each platform but rather which platform people say they use, and respondents could select multiple services.

  • Twitch's hyper-loyal users, mostly gamers, view by far the most live-streamed hours, but according to the survey, fewer total people say they use it for live video.

Today, roughly 1/3 of people say that Facebook and Google-owned YouTube are where they go for streaming live video, compared to mid-40 percentage ranges for both platforms three years ago.

  • Survey respondents have checked fewer options overall for how many services they say they use to live-stream video. That suggests they are beginning to consolidate their viewing among fewer platforms.

Be smart: Gaming could have a lot to do with this shift, says Matt Bertz, vice president of games at Magid.

  • "There's a generation coming up in which connectivity is a central part of their lives. They've been playing interactive games with friends, like Minecraft and Fortnite, that required live connections. Live-streaming in general is just an extension of that."

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NY Post story goes massive on social media despite crackdowns

Data: NewsWhip; Chart: Naema Ahmed/Axios

Facebook and Twitter's frantic attempts to stop the spread of the New York Post's Hunter Biden story didn't prevent the article from becoming the top story about the election on those platforms last week, according to data from NewsWhip.

Why it matters: The data shows that even swift, aggressive content suppression may not be swift or aggressive enough to keep down a story with as much White House backing and partisan fuel as this one.

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Illustration: Sarah Grillo/Axios

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  3. Business: Winter threat spurs new surge of startup activity.
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Louisiana braces for 3rd hurricane in 2 months as Tropical Storm Zeta nears

Municipality workers clean the streets of garbage in Playa del Carmen, Mexico, on Tuesday that was left by Zeta, which struck the Yucatan Peninsula as a Category 1 Hurricane a day earlier — causing no major damage to infrastructure. Photo: Medios y Media/Getty Images

Tropical Storm Zeta is expected to strengthen back into a hurricane and bring dangerous storm surge conditions to parts of the northern Gulf Coast on Wednesday, per the National Hurricane Center.

The state of play: Louisiana Gov. John Bel Edwards (D) requested a pre-landfall Federal Declaration of Emergency in a letter to President Trump on Tuesday, ahead of the storm's expected arrival south of New Orleans.