Facebook and Universal Music struck a multi-year licensing deal just before the holiday to let users across all Facebook media properties use recorded music and publishing catalogs for video across Facebook.Just days before, YouTube and Universal Music Group announced a "global, multi-year agreement," and Bloomberg reported that the tech giant also struck a deal with Sony Music giving YouTube music licenses from three of the biggest record labels: Universal, Sony and Warner. Why it matters: The negotiations are a sign of improving relations between the music industry and tech giants. Labels have argued for years that YouTube in particular did not offer strict copyright protections or pay music creators fairly.For YouTube, the deals should give the tech giant more access to content to sell subscriptions. The company announced last month that it will launch its own subscription music program.For Facebook, Universal is the first major music company to license its recorded music and publishing catalogs for video and other social experiences. Until now, users couldn't upload videos with non-licensed music in them, making it harder for users to post their content and providing less exposure for artists whose songs are commonly used in user-generated videos.