Illustration: Lazaro Gamio/Axios

Facebook announced last week that the criteria used to determine whether someone is a daily active visitor of its product "Watch" is by measuring whether a user spends at least 1 minute on the Watch platform per day, but Axios has confirmed that those 60 seconds do not need to be consecutive.

Why it matters: In order for Facebook to lure advertisers who typically buy ads on television to purchase video ads on Watch, it needs to convince them that the social platform's audience is just as engaged with shows on Watch. But TV networks measure a "view" of a show based on whether a show was watched for 60 consecutive seconds.

Our thought bubble: This doesn't necessarily mean that Facebook doesn't have a handful of very engaged users — it said that its daily visitors to Watch spend more than 20 minutes with the service per day — but it means that the measurement criteria is still too opaque for ad buyers at big brands to be able to buy Watch ads with the same confidence they buy TV ads.

The bottom line: There's a reason Facebook wants you to believe that Watch is pulling in TV-like engagement: It wants to sell TV-like video ads.

Go deeper: Facebook is looking for new income as display ads stagnate

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Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: Ex-FDA chief: Pence campaigning after COVID exposure puts others at risk — Mark Meadows: "We are not going to control the pandemic"— COVID-19 looms over White House Halloween celebrations.
  2. Health: 13 states set single-day coronavirus case records last week — Fauci says maybe we should mandate masks if people don't wear themU.S. reports over 80,000 new cases for second consecutive day.
  3. World: Italy tightens restrictions Spain declares new state of emergency.

Amy Coney Barrett's immediate impact

Illustration: Eniola Odetunde/Axios

In her first week on the job, Amy Coney Barrett may be deciding which votes to count in the presidential election. By her third week, she’ll be deciding the fate of the Affordable Care Act.

Where it stands: The Senate votes on Barrett’s nomination tomorrow. If she’s confirmed, Chief Justice John Roberts is expected to swear her in at the Supreme Court within hours, an administration official tells Axios.

Texas Democrats beg Biden to spend now

Photo: Ron Jenkins/Getty Images

The Biden campaign is rebuffing persistent pleas from Texas Democrats to spend at least $10 million in the Lone Star state, several people familiar with the talks tell Axios.

Why it matters: If Texas — which has 38 electoral votes and is steadily getting more blue, but hasn't backed a Democrat for president since 1976 — flipped to the Biden column, it would be game over. But the RealClearPolitics polling average stubbornly hovers at +2.6 for Trump — and Team Biden appears more focused on closer targets.