Illustration: Lazaro Gamio/Axios

Facebook announced last week that the criteria used to determine whether someone is a daily active visitor of its product "Watch" is by measuring whether a user spends at least 1 minute on the Watch platform per day, but Axios has confirmed that those 60 seconds do not need to be consecutive.

Why it matters: In order for Facebook to lure advertisers who typically buy ads on television to purchase video ads on Watch, it needs to convince them that the social platform's audience is just as engaged with shows on Watch. But TV networks measure a "view" of a show based on whether a show was watched for 60 consecutive seconds.

Our thought bubble: This doesn't necessarily mean that Facebook doesn't have a handful of very engaged users — it said that its daily visitors to Watch spend more than 20 minutes with the service per day — but it means that the measurement criteria is still too opaque for ad buyers at big brands to be able to buy Watch ads with the same confidence they buy TV ads.

The bottom line: There's a reason Facebook wants you to believe that Watch is pulling in TV-like engagement: It wants to sell TV-like video ads.

Go deeper: Facebook is looking for new income as display ads stagnate

Go deeper

Updated 55 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 4 p.m. ET: 19,720,406 — Total deaths: 728,176 — Total recoveries — 11,970,444Map.
  2. U.S.: Total confirmed cases as of 4 p.m. ET: 5,032,299 — Total deaths: 162,751 — Total recoveries: 1,643,118 — Total tests: 61,080,587Map.
  3. Politics: Pelosi says states don't have the funds to comply with Trump's executive order on unemployment — Mnuchin says Trump executive orders were cleared by Justice Department.
  4. Public health: Ex-FDA head: U.S. will "definitely" see 200,000 to 300,000 virus deaths by end of 2020 — Fauci says chances are "not great" that COVID-19 vaccine will be 98% effective.
  5. Schools: Nine test positive at Georgia school where photo showing packed hallway went viral — How back-to-school is playing out in the South as coronavirus rages on.

Poll shows Biden leading Trump in Wisconsin and Pennsylvania

Photo: Doug Mills-Pool/Getty Images

Joe Biden leads President Trump 48% to 42% in Wisconsin and 49% to 43% in Pennsylvania, according to the latest CBS/YouGov Battleground Tracker poll.

Why it matters: Trump's surprise wins in the two states, where many voters broke his way after deciding the week before the election, helped propel him to an Electoral College victory over Hillary Clinton. Trump won Wisconsin with 47% of the vote and Pennsylvania with 48% in 2016, according to the New York Times.

Blumenthal calls classified briefing on Russian interference "absolutely chilling"

Sen. Richard Blumenthal (D- Conn.) called on the Trump administration to declassify intelligence detailing Russian efforts to influence the 2020 elections, telling MSNBC on Sunday that the classified briefing lawmakers received about the Kremlin's activities last week was "absolutely chilling."

The big picture: National Counterintelligence and Security Center Director William Evanina said in a statement Friday that the Russian government is "using a range of measures" to "denigrate" Joe Biden ahead of the election. China and Iran would prefer that Trump is defeated, according to Evanina.