Dec 18, 2018

Facebook tries to lure TV advertisers to purchase ads on "Watch"

Illustration: Lazaro Gamio/Axios

Facebook announced last week that the criteria used to determine whether someone is a daily active visitor of its product "Watch" is by measuring whether a user spends at least 1 minute on the Watch platform per day, but Axios has confirmed that those 60 seconds do not need to be consecutive.

Why it matters: In order for Facebook to lure advertisers who typically buy ads on television to purchase video ads on Watch, it needs to convince them that the social platform's audience is just as engaged with shows on Watch. But TV networks measure a "view" of a show based on whether a show was watched for 60 consecutive seconds.

Our thought bubble: This doesn't necessarily mean that Facebook doesn't have a handful of very engaged users — it said that its daily visitors to Watch spend more than 20 minutes with the service per day — but it means that the measurement criteria is still too opaque for ad buyers at big brands to be able to buy Watch ads with the same confidence they buy TV ads.

The bottom line: There's a reason Facebook wants you to believe that Watch is pulling in TV-like engagement: It wants to sell TV-like video ads.

Go deeper: Facebook is looking for new income as display ads stagnate

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Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 786,291 — Total deaths: 37,820 — Total recoveries: 166,088.
  2. U.S.: Leads the world in confirmed cases. Total confirmed cases as of 3 a.m. ET: 164,620 — Total deaths: 3,170— Total recoveries: 5,943.
  3. Federal government latest: The White House will extend its social distancing guidelines until April 30.
  4. State updates: Rural-state governors say testing is still inadequate, contradicting Trump — Virginia, Maryland and D.C. issue stay-at-home orders to residents, joining 28 other states.
  5. Business latest: Ford and General Electric aim to make 50,000 ventilators in 100 days.
  6. In photos: Navy hospital ship arrives in Manhattan.
  7. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

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World coronavirus updates: World Bank warns economic pain unavoidable

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

The novel coronavirus has caused a "global shock" and significant economic pain "seems unavoidable in all countries," the World Bank said in an economic update for
East Asia and the Pacific on Monday.

The big picture: COVID-19 cases surged past 786,000 and the death toll exceeded 37,800 early Tuesday, per Johns Hopkins data. Italy reported more than 11,500 deaths.

Go deeperArrowUpdated 2 hours ago - Health

U.S. coronavirus updates: Death toll tops 3,000

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

The U.S. death toll from the novel coronavirus surpassed 3,000 late Monday.

The state of play: There were more than 164,000 confirmed cases in the U.S. early Tuesday — more than any other country in the world, per Johns Hopkins data. The COVID-19 death toll stood at 3,170. The number of recoveries had risen to more than 5,900.

Go deeperArrowUpdated 6 hours ago - Health