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Photo: Sara FIscher

Speaking to marketers at Nielsen's annual Consumer 360 event, Facebook's VP of Global Marketing Solutions Carolyn Everson said marketers need to invest in the new storytelling formats that consumers have become accustomed to.

Why it matters: Marketers can sometimes be slow adopters of new technologies because the business structures in place don't always offer them enough incentive to move quickly, something Deanie Elsner, President of U.S. Snacks at the Kellogg Company explained prior to Everson on stage.

"If you're not embracing these new formats, even though I know sometimes it can be dizzying, your consumers are."
— Everson

Everson referred to new formats like "Stories," providing one-to-one messaging for businesses through chatbots and VR and mobile-first video in explaining about how consumers are spending more time in mobile environments.

Between the lines: Everson was speaking largely to a room of marketing executives in the television world, who have sometimes been slower in adapting to new technologies.

"Consumers are spending more time in mobile environments and they're expecting you to treat those environments with the same level of enthusiasm and passion that we have brought to television."
— Everson
By the numbers

Stories, daily users:

  • Instagram: "Well over" 300 million.
  • Facebook: 150 million.
  • Messenger: 70 million.
  • WhatsApp: 450 million Stories being created a day with Status feature, not "Stories" but similar.
  • Stories, Everson says, are growing faster than the News Feed.

Messaging:

  • "There'll be 8 billion messages sent between people and businesses in one month now," she said. "That number is accelerating dramatically. Over 2 billion people will utilize messaging service in the next couple of years."

Mobile:

  • "The estimates are that close to 80% of all mobile data traffic will be video by 2020."
  • "By 2020, nearly 1 million pieces of content on video will be uploaded every second."

Go deeper

2 hours ago - Health

FDA authorizes mix-and-match for COVID booster shots

Photo: Francine Orr/Los Angeles Times via Getty Images

The Food and Drugs Administration (FDA) on Wednesday gave its approval for Americans to get booster shots that are different from the COVID vaccine they initially received.

Why it matters: The recommendation from the FDA, which also authorized booster shots for people who received Moderna and Johnson & Johnson vaccines on Wednesday, paves the way for an expansion of booster shots.

GOP congressman forfeits committee seats after indictment

Rep. Jeff Fortenberry. Photo: Al Drago/Bloomberg via Getty Images

Rep. Jeff Fortenberry (R-Neb.) on Wednesday stepped down from his committee assignments after being indicted for lying to federal investigators amid a probe into illegal campaign donations.

What they're saying: In a letter to House Speaker Nancy Pelosi, Fortenberry said he is "grateful for the outpouring of support from my friends and colleagues as we work against the injustice confronting me."

Rahm Emanuel questioned on murder of Laquan McDonald in confirmation hearing

Rahm Emanuel during a Senate Foreign Relations Committee confirmation hearing on Oct. 20. Photo: Sarah Silbiger/Bloomberg via Getty Images

Former Chicago Mayor Rahm Emanuel spoke about the murder of Laquan McDonald during his Senate confirmation hearing Wednesday to become the U.S. ambassador to Japan, saying that "there's not a day or a week that has gone by in the last seven years I haven't thought about this."

Catch up quick: McDonald was a Black teenager who was fatally shot 16 times by Chicago police during Emanuel's tenure as the city's mayor. The 2014 shooting triggered massive protests, both because of its nature and the fact that the officers' body-cam footage was concealed for years.