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Facebook testing "downvote" button for comments

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Brendan Smialowski / AFP / GettyImages

Facebook is gathering data to better assess what resonates with consumers through conversations on the platform. The "downvote" button is part of a short-term test that currently doesn’t affect ranking for the comment, the post or the page.

Why it matters: In an effort to create more meaningful engagement on its platform, Facebook wants to also emphasize meaningful interactions through comments.