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Facebook is changing its video algorithm to incentivize publishers to create more long-form video. They'll be looking at the percent completion rates to determine video interest and they'll be weighing the percent completion higher for longer videos.

Why it matters: It's another step to compete with TV networks for ad dollars on long-form content.

Facebook's step-by-step :

1) introduced a live platform and paid publishers $50 million collectively to produce content for it as an incentive. They incentivized those partners to make live videos longer by algorithmically favoring videos at least 10-minutes long.

2) Rolled out a video tab to test housing an in-platform destination for long-form video.

3) Announced they were testing mid-roll ads that can be monetized for publishers but are only available for videos longer than 90-seconds.

What to expect: Facebook will still count a video view at any length as three seconds, but without the financial and algorithmic incentive to produce short video, you'll probably see less of that from publishers in your newsfeed.

Go deeper

Trump threatens to veto Defense spending bill over social media shield

Photo: Erin Schaff - Pool/Getty Images

President Trump tweeted Tuesday a threat to veto a must-pass end-of-year $740 billion bill defense-spending authorization bill unless Congress repeals a federal law that protects social media sites from legal liability.

Why it matters: Trump's attempt to get Congress to end the tech industry protections under Section 230 of the Communications Decency Act is the latest escalation in his war on tech giants over what he and some other Republicans perceive as bias against conservatives.

The walls close in on Trump

Photo: Tasos Katopodis/Getty Images

With Bill Barr's "Et tu, Brute!" interview with AP, President Trump is watching the walls close in on his claims of fraud, hoaxes and conspiracies.

Why it matters: Trump and his legal team continue to claim election fraud. But the Republican governors of Arizona and Georgia have certified their elections, a loyalist like Barr has weighed in, and lower-ranking officials have taken potshots.

Congress plots COVID pandemic-era office upgrades

oving crates outside Rep. Elise Stefanik's old office Tuesday. Photo: Bill Clark/CQ-Roll Call, Inc via Getty Images

The House plans to renovate members' suites even though staff are worried about an influx of contractors and D.C. is tightening restrictions on large gatherings, some staffers told Axios.

Why it matters: The Capitol has been closed to public tours since March. Work over the holiday season comes as U.S. coronavirus cases spike, Americans beg for more pandemic assistance and food lines grow.