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Photo: Jaap Arriens/NurPhoto via Getty Images

Facebook is purging 559 pages and 251 accounts that have demonstrated spammy behavior that violate its rules, a spokesperson tells Axios. Many of the accounts removed are from hyper-partisan political pages and accounts.

Why it matters: Spam content often reflects society's emotions and obsessions — like diet pill scams and celebrity gossip. Facebook's finding an increase in spam activity around political content is a sign of how radicalized U.S. users have become around political extremes.

Details: Facebook says the takedowns may have impacted more right-leaning hyper-partisan Pages, but many left-leaning hyper-partisan pages were removed, too.

  • However, the company says it didn't take political leanings into account when evaluating which accounts and pages violated its standards, because the content itself wasn't the problem.
  • Rather, it was the spammy tactics used to spread the content (like pushing the same stories across massive numbers of groups at once) that violate Facebook's spam policies, because they annoy users. 

Facebook says today's version of spam on its platform is used to drive people to ad farm websites, which violates Facebook's policies.

  • According to Facebook, these spammers artificially inflate engagement in the News Feed by creating many posts in different Facebook groups at the same time to build traffic to ad farms quickly.
  • Others use fake accounts or multiple accounts with the same names to post a lot of content across a network of groups and pages to drive traffic to their websites, where they can make money from ads.

Between the lines: One of the problems with this spammy behavior, Facebook says, is that these actors often use news stories or opinions that are hard to distinguish from legitimate political debate. This is why the company tries to identify spam by evaluating the behavior used to share the content, not the actual content.

Be smart: This type of spammy behavior (using hyper-political content to drive engagement and make ad money) has been around for some time.

  • For example, a study from social media analytics NewsWhip found last year that there’s a high proportion of emoji "reactions" to "likes" for hyper-partisan posts.
  • Hyper-partisan publishers, they found, "are highly adept at provoking their followers into selecting a strong emotion rather than just a like," which helps to elevate their content in Facebook's News Feed, driving more clicks and ad money.

What's next? Expect some people to allege bias by Facebook after the removal of their accounts.

  • It's possible some actors will use this purge as an opportunity to allege that Facebook is being biased against certain political viewpoints, and in particular conservative viewpoints.
  • In reality, no solid evidence has ever supported the claim that Facebook discriminates against particular political viewpoints, despite Congressional hearings and investigations by advocacy groups into the claim.

Go deeper

The next worker fight: Time off for Juneteenth

Illustration: Annelise Capossela/Axios

Who gets paid time off to celebrate Juneteenth in the years to come will be uneven and complicated, if history is any guide.

Why it matters: Corporate America hasn't grappled with a new federal holiday since Martin Luther King Jr. Day was authorized almost 40 years ago. How they responded took years to evolve.

6 mins ago - World

UN assembly condemns Myanmar military coup

Protesters make the three-finger salute as they take part in a flash mob demonstration against the military coup. Photo: AFP via Getty Images.

The United Nations General Assembly on Friday condemned Myanmar's military coup and called for an arms embargo against the country, AP reports.

Why it matters: The rare move demonstrates widespread global opposition to Myanmar's military junta, which overthrew the country's democratically elected government and seized power on Feb. 1.

Pakistan PM will "absolutely not" allow CIA to use bases for Afghanistan operations

Pakistan will "absolutely not" allow the U.S. Central Intelligence Agency to use bases on its soil for cross-border counterterrorism missions after American forces withdraw from Afghanistan, Prime Minister Imran Khan tells "Axios on HBO" in a wide-ranging interview airing Sunday at 6 pm ET.

Why it matters: The quality of counterterrorism and intelligence capabilities in Afghanistan is a critical question facing the Biden administration as U.S. forces move closer to total withdrawal by Sept. 11.