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Facebook said Thursday it will give consumers the option to stop seeing political ads in their feeds moving forward.

Why it matters: Facebook has been heavily criticized for its policies around political ads, especially for its decision not to fact-check political ads.

Details: In a blog post on Thursday, Facebook Director of Product Management Rob Leathern said that seeing fewer political and issue ads "is a common request we hear from people."

  • Yes, but: Facebook admits it can't guarantee that some political ads won’t slip through the cracks and reach users who opt out, as the platform can't necessarily promise it can track every political ad on its platform.

The big picture: The decision was made alongside a slew of other updates to Facebook’s political ad policies, including allowing users to see the potential reach of political ads and giving them better search options to find political ads within its library.

Between the lines: One of the new controls that Facebook is rolling out will have implications far beyond politics.

  • Facebook also explained that later this month it will give users the ability to chose how advertisers targeting users via Facebook's "custom audiences" system can reach them. Advertisers who use the custom audiences approach to make ad targeting more efficient are allowed to create lists using data they have on people, like customer sales lists.
  • The control will apply to all advertisers, not just political advertisers, meaning consumers could limit how a retail or entertainment advertiser targets them using lists.

Our thought bubble: The historic levels of investment in political ads this cycle, especially on platforms like Google and Facebook, means that users are being bombarded with political messaging now more than ever. Political fatigue is likely starting to set in.

Go deeper: Democrats unimpressed with Facebook‘s new deepfakes policy

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Updated 24 mins ago - Politics & Policy

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Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 6 a.m. ET: 33,125,652 — Total deaths: 998,074 — Total recoveries: 22,935,226Map.
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  3. States: 3 states set single-day coronavirus case records last week
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  5. World: India the second country after U.S. to hit 6 million cases

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It'll likely be a long time before children are vaccinated against COVID-19, even though vaccinating kids could eventually play an integral role in reducing the virus' spread.

The big picture: None of the leading contenders in the U.S. are being tested for their effectiveness in children. Even once one of them gains authorization from the Food and Drug Administration, there will only be a limited number of available doses.

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Illustration: Sarah Grillo/Axios

Progressive Democrats want to beat President Trump so badly that they're tabling their apathy about Joe Biden — organizing hard to get him into office, only to fight him once elected.

Why it matters: That's a big difference from 2016, when progressives’ displeasure with Hillary Clinton depressed turnout and helped deliver the White House to Trump.