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Illustration: Sarah Grillo/Axios

Facebook on Tuesday will announce that more than 30 new writers are joining its independent publishing platform Bulletin, including Gen Z activist Malala Yousafzai and Eurasia Group founder Ian Bremmer.

Why it matters: The new additions show that Facebook's initial investments in Bulletin, including millions of dollars' worth of writer advances, have so far proven successful in luring global talent to the platform.

  • All writers in this initial test phase of Bulletin are receiving multi-year licensing deals to start their newsletters and build a relationship with readers, a spokesperson tells Axios.
  • Two weeks ago, Facebook announced an initial group of writers on the platform, including Malcolm Gladwell, organizational psychologist and author Adam Grant, Emmy-nominated sports broadcaster Erin Andrews and former CNN correspondent-turned-news entrepreneur Jessica Yellin.

Details: In total, 31 new writers, including celebrities, academics, activists, subject matter experts, scientists and authors, are joining the platform to build newsletters and websites.

  • Some of the familiar names on the platform include former Obama official Robert Gibbs, actress Rhonda Ross and Emmy award-winning TV journalist Alina Cho.
  • A slew of journalists will also launch newsletters on the platform, and up-and-coming newsletter writers will cover an array of topics, including science, design, mental health, and more.

What they’re saying: "I am excited to work with Bulletin because I think the platform can help me reach people in countries around the world,” says Malala Yousafzai.

  • “Some people may not know this, but I actually began my work as an activist for girls' education and equality as a student blogger for the BBC. So writing about global issues and sharing my personal reflections is somewhat of a return to my roots.“

The big picture: Several tech and news platforms, like Facebook, Twitter, Substack and Forbes, are racing to attract newsletter writers amid a creator arms race. For Facebook, the ability to offer writers a wide potential audience of social media users is a clear advantage.

  • "Most of my audience is on Facebook. This is a way to leverage that audience and also bring new people to my work as an independent journalist," says Jiquanda Johnson, author of the new Bulletin newsletter, Black Like Us, which tells stories from a variety of Black perspectives.
  • "The Facebook Journalism Project has been very supportive of my work and local news efforts from independent publishers," Johnson says. "I suppose I’ve become loyal to organizations that have been loyal to the work I do."

What's next: Facebook is expected to announce a wave of local reporters who will join Bulletin in the coming weeks. The company said earlier this year that it has committed at least $5 million to newsletter deals with local reporters.

Go deeper

The anatomy of social media's mad-making machine

Illustration: Shoshana Gordon/Axios

Facebook and other social media companies didn't cause America's massive political divide, but they have widened it and pushed it towards violence, according to a report from New York University released Monday.

Why it matters: Congress, the Biden administration and governments around the world are moving on from blame-apportioning to choosing penalties and remedies for curbing online platforms' influence and fighting misinformation.

UN warns of "catastrophic" climate change failure without more emissions cuts

UN Secretary-General António Guterres at a news conference. Photo: Fabrice Coffrini/AFP

A United Nations report released Friday warned that the planet will likely warm by more than 2.7 degrees Celsius by the end of the century unless governments take extra steps to curb greenhouse gas emissions.

Why it matters: The report, released just months ahead of November's UN Climate Summit, highlights the growing pressure on global leaders to crack down on emissions to avert the worst effects of climate change.

Updated 2 hours ago - Politics & Policy

Pentagon approves request for 100 National Guard troops for "Justice for J6" rally

Security fencing has been reinstalled around the Capitol. Photo: Drew Angerer/Getty Images

Defense Secretary Lloyd Austin has approved a request from Capitol Police to provide 100 D.C. National Guard troops in case law enforcement requires additional support at Saturday's "Justice for J6" rally at the Capitol.

Why it matters: Security preparations have ramped up ahead of the pro-Trump demonstration, where hundreds of protesters sympathetic to the Jan. 6 Capitol attack are expected to gather.