Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios Pro Rata

Dive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Austin news?

Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Atlanta news?

Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Philadelphia news?

Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Chicago news?

Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top DC news?

Get a daily digest of the most important stories affecting your hometown with the Axios DC newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Facebook's VP of global news partnerships Campbell Brown. Photo by Drew Angerer/Getty Images

Facebook is looking to introduce more news products for its News Tab in coming months, including more curated collections around big events and breaking news, its VP of global news partnerships Campbell Brown told Axios.

Why it matters: The News Tab, a separate destination for news on Facebook from publishers selected by the tech giant, has helped the company address regulatory scrutiny that it doesn't do enough to combat misinformation.

  • Asked if the build-out of the News Tab two years ago was done to address regulatory concerns, Brown said, "I do think there's value in having a destination for news and that was certainly part of our motivation."

Details: The News Tab is live in the U.S., U.K., Australia and Germany, with other English-speaking countries in consideration.

  • "I would love to do a big push into Latin America and do Spanish-language in U.S. as well," Brown said. Brown noted the regulatory climate in each country is considered when launching News Tab in new places.

By the numbers: According to new data provided to Axios, Facebook says the News Tab now contributes to over 30% of overall Facebook news link referral traffic for U.S., U.K. and German publishers included in the tab. 

  • Brown says that the majority (88%) of referral traffic for news publishers from Facebook News in the U.S., U.K. and Germany are from people who don't follow those pages already — which is 1.8 times higher than the referral traffic rate that publishers can expect to get from Facebook's News Feed.

Publishers Axios has spoken to say Facebook News Tab has so far been a more reliable source of traffic than the News Feed.

  • A BuzzFeed spokesperson said the company was "pleased with program" and confirmed that it signed HuffPost on to be a part of its News Tab partnership earlier this year. "We appreciate the fact that Facebook is recognizing the value of quality journalism and paying to run it on their platform," they said.

Yes, but: It's unclear if and how Facebook will continue funding publishers for their work.

  • “We’re examining what that looks like," a spokesperson said. "We’re taking a look at how the product has evolved since launch and how partners have or have not benefited from it. We’ll be taking that into account to drive more mutually beneficial outcomes for our users and our partners as we move forward.”

The big picture: Facebook for years was hesitant to lean into news curation, with its chief operating officer Sheryl Sandberg saying in 2017 "we don't hire journalists."

  • But today, the company leans on people with editorial backgrounds to curate products in its News Tab in addition to using algorithms.
  • Brown said that's helped to repair its relationship with publishers who have previously felt bait and switched by News Feed algorithm changes.
  • "Part of our intent when we launched Facebook News was to try to bring some consistency and predictability to news publishers," she said.

What's next: The company has been testing new curation models around big events such as the 9/11 anniversary and the Emmy Awards. It's also experimenting with new types of content for the News Tab, like local alerts, video, quizzes and cluster-based collections, to curated news hubs.

  • Soon it will begin including content from its Bulletin newsletter program writers into its news products within the News Tab. Brown says Bulletin, which has over 100 writers, will soon expand globally.

Go deeper

Nov 30, 2021 - Economy & Business

NBC News adds new primetime streaming show starring Joshua Johnson

Phohto courtesy of NBC news

NBC News next Monday will debut a new show for its NBC News Now streaming service called, “NOW Tonight with Joshua Johnson,” starring the former MSNBC anchor who will now work for the streaming service full-time.

Why it matters: It’s the seventh recurring program NBC News has launched for its streaming service in the past year. NBC News executives argue their progress gives them a leg up in the streaming wars.

1 hour ago - Health

Prior coronavirus infections may not protect well against Omicron

Illustration: Aïda Amer/Axios

New data from South Africa suggests the Omicron variant spreads more than twice as quickly as the Delta variant, and that immunity from prior infection doesn't appear to protect a person very well against Omicron variant.

Why it matters: The findings are extremely preliminary, and there are still many open questions about how well vaccines work against the variant. But these initial breadcrumbs of data are helping the world begin to understand what it's up against.

Bryan Walsh, author of Future
2 hours ago - Technology

AI could end foreign-language subtitles

Illustration: Shoshana Gordon/Axios

AI companies are developing methods to translate and synthesize voices in ads, movies and TV.

Why it matters: The advances in voice synthesis could help fix bad movie dubbing — and they come as international content is becoming increasingly important to studios and streaming platforms as part of the globalization of entertainment.