Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Illustration: Sarah Grillo/Axios

Facebook is building a unified messaging for businesses feature that will let businesses access and manage Instagram Direct Messages alongside its Facebook Messenger messages, according to two sources familiar with the matter.

Why it matters: It's a first step in building a tool to manage messaging across Facebook's apps for businesses. The New York Times reported last month that the company was planning to unit the back-end technology that runs Instagram, Facebook Messenger and WhatsApp on the consumer side.

The details: The feature will add Instagram Direct messaging to a page owner's messaging inbox within the Facebook Pages Manager app on web and mobile. The tool currently only lets businesses control messages coming from Facebook Messenger.

  • The function would exist only on the front-end for business page managers. Users would not be able to see the difference when their message is answered.
  • The idea to integrate B2B messaging started 2016, when the company integrated the ability to respond to comments from Instagram on the Facebook Pages Manager app.

The big picture: Facebook’s decision to unite the backend of its three giant messaging services could help the company get a bigger foothold in the business messaging space, an area that's growing quickly, especially in developing countries.  

  • This could increase time spent in the messaging apps, which would bolster Facebook's small-but-growing advertising business within messaging.
  • While Facebook has discussed monetizing messaging for months, there are no current monetization plans for the Facebook Messaging + Instagram Direct messaging experience, according to a source.

By the numbers: Millions of businesses around the world use Facebook’s messaging tools as a business-to-business (B2B) communications platform between vendors and consumers.

  • 150 million people on Instagram have a conversation with a business every month.
  • 10 billion messages are sent between people and businesses every month on Messenger.

Go deeper: Facebook's plan: One messaging service to rule them all

Go deeper

Institutionalizing Trumpism

Protesters supporting Donald Trump march down Fifth Avenue in March. Photo: John Minchillo/AP

Republican officials are rendering an unequivocal verdict: They want to cement former President Trump's politics and policies into the foundation of the GOP for many years to come.

Why it matters: The debate over Trump's post-election hold on the GOP is over — it has gotten stronger since the Jan. 6 storming of the Capitol.

Ina Fried, author of Login
2 hours ago - Technology

Epic's long game against Apple

Illustration: Sarah Grillo/Axios

Epic's Apple lawsuit is costing the company dearly, but the game developer has its eye on a valuable long-term goal: prying tomorrow's virtual worlds loose from the grip of app store proprietors like Apple.

Between the lines: Epic isn't spending a fortune in legal fees and foregoing a ton of revenue just to shave some costs off in-app purchases on today's phones. Rather, it's planning for a future of creating virtual universes via augmented and virtual reality — without having to send a big chunk of their economies to Apple or Google.

Updated 2 hours ago - Health

The race to avoid a possible "monster" COVID variant

Illustration: Rae Cook/Axios

Slow global COVID-19 vaccination rates are raising concerns that worse variants of the coronavirus could be percolating, ready to rip into the world before herd immunity can diminish their impact.

Why it matters: The U.S. aims to at least partially vaccinate 70% of adults by July 4, a move expected to accelerate the current drop of new infections here. But variants are the wild card, and in a global pandemic where only about 8% of all people have received one dose, the virus will continue mutating unabated.

You’ve caught up. Now what?

Sign up for Mike Allen’s daily Axios AM and PM newsletters to get smarter, faster on the news that matters.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!