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Report: Facebook hired pollster to track Zuck's reputation

David Paul Morris/Bloomberg via Getty Images

Facebook hired a pollster specifically to track CEO Mark Zuckerberg's perception around the globe, according to a report by The Verge.

Why it matters: It underscores how invested Facebook is in the image of its founder as he becomes its chief defenders against charges that the social platform is being manipulated to the detriment of its users.