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Photo: Jaap Arriens/NurPhoto via Getty Images

Facebook will expand its "breaking news" label that's being tested in the U.S. to more than 50 additional publishers in North America, Latin America, Europe and Australia. If the expansion is successful, Facebook says it may add more publishers.

Why it matters: Breaking news has consistently been difficult for tech platforms to manage, making it a prime opportunity for misinformation campaigns. More distinctions around breaking news from verified publishers might help point readers to verified sources during breaking news events.

For publishers, the "breaking news" tag helps elevate breaking stories in real time, which should elevate those stories on the platform.

  • Publishers in the test can label Instant Articles, mobile and web links, and Facebook Live content as breaking news.
  • They can use the indicator once a day, and can set how long the story is marked as breaking for (up to 6 hours.) They'll also have an extra pool of 5 indicators per month.
  • The posts will appear in News Feed and within Page Insights so that publishers can track how their tagged posts perform.
  • Readers will also be able to provide feedback when they don't think a story warrants a breaking news tag.

Facebook says it's seen positive results from its initial test. Data from December 8th to January 14th shows that people in the U.S. engage more with posts that are labeled as breaking news. Over the course of a month there was a:

  • 4% lift in clickthrough rate
  • 7% lift in Likes
  • 4% lift in Comments
  • 11% lift in Shares

Go deeper

4 hours ago - Health

Biden says it's "not the time to relax" after touring vaccination site

President Biden speaking after visiting a FEMA Covid-19 vaccination facility in Houston on Feb. 26. Photo: Mandel Ngan/AFP via Getty Images

President Biden said Friday that "it's not the time to relax" coronavirus mitigation efforts and warned that the number of cases and hospitalizations could rise again as new variants of the virus emerge.

Why it matters: Biden, who made the remarks after touring a vaccination site in Houston, echoed CDC director Rochelle Walensky, who said earlier on Friday that while the U.S. has seen a recent drop in cases and hospitalizations, "these declines follow the highest peak we have experienced in the pandemic."

Updated 5 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: Most COVID-19 survivors can weather risk of reinfection, study says — "Twindemic" averted as flu reports plummet amid coronavirus crisis
  2. Vaccine: FDA advisory panel endorses J&J COVID vaccine for emergency use — About 20% of U.S. adults have received first vaccine dose, White House says — New data reignites the debate over coronavirus vaccine strategy.
  3. Economy: What's really going on with the labor market.
  4. Local: All adult Minnesotans will likely be eligible for COVID-19 vaccine by summer — Another wealthy Florida community receives special access to COVID-19 vaccine.
  5. Sports: Poll weighs impact of athlete vaccination.

The week markets went wild

Illustration: Lazaro Gamio

The markets just closed out a manic week.

Why it matters: Outsized — and in some cases historic — moves were evident across the board.