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Photo: Jaap Arriens/NurPhoto via Getty Images

Facebook will expand its "breaking news" label that's being tested in the U.S. to more than 50 additional publishers in North America, Latin America, Europe and Australia. If the expansion is successful, Facebook says it may add more publishers.

Why it matters: Breaking news has consistently been difficult for tech platforms to manage, making it a prime opportunity for misinformation campaigns. More distinctions around breaking news from verified publishers might help point readers to verified sources during breaking news events.

For publishers, the "breaking news" tag helps elevate breaking stories in real time, which should elevate those stories on the platform.

  • Publishers in the test can label Instant Articles, mobile and web links, and Facebook Live content as breaking news.
  • They can use the indicator once a day, and can set how long the story is marked as breaking for (up to 6 hours.) They'll also have an extra pool of 5 indicators per month.
  • The posts will appear in News Feed and within Page Insights so that publishers can track how their tagged posts perform.
  • Readers will also be able to provide feedback when they don't think a story warrants a breaking news tag.

Facebook says it's seen positive results from its initial test. Data from December 8th to January 14th shows that people in the U.S. engage more with posts that are labeled as breaking news. Over the course of a month there was a:

  • 4% lift in clickthrough rate
  • 7% lift in Likes
  • 4% lift in Comments
  • 11% lift in Shares

Go deeper

Chris Cuomo accuser: On-air "hypocrisy" spurred report

Journalist Chris Cuomo. Photo: Gilbert Carrasquillo/GC Images

A woman who accused fired CNN journalist Chris Cuomo of sexual misconduct said Sunday she decided to come forward after learning of his comments about women who made similar accusations about his brother. He denies her allegations.

Why it matters: Her attorney Debra Katz said in a statement that she heard "the hypocrisy" of his on-air words about his brother, former New York Gov. Andrew Cuomo, and was "disgusted by his efforts to try to discredit these women," so "retained counsel to report his serious sexual misconduct against her to CNN."

Updated 4 hours ago - Politics & Policy

Omicron dashboard

Illustration: Shoshana Gordon/Axios

  1. Health: CDC director says number of U.S. Omicron cases "likely to rise" — Two years of COVID-19 — Prior coronavirus infections may not protect well against Omicron.
  2. Vaccines: Data demonstrates most-vaccinated counties less vulnerable to worst of COVID — Omicron adds urgency to vaccinating world — Omicron fuels the case for COVID boosters.
  3. Politics: Nevada to impose insurance surcharge on unvaccinated state workers — New Jersey GOP lawmakers defy statehouse COVID policy — Oklahoma sues Biden administration over Pentagon vaccine mandate.
  4. World: Vaccine mandates lose steam in the U.S. while Europe doubles downWHO: Delta health measures help fight Omicron — COVID cases surge in South Africa in sign Omicron wave is coming.
  5. Variant tracker: Where different strains are spreading.

Vulnerable Democrats: Less Trump talk

Illustration: Aïda Amer/Axios

Vulnerable House Democrats are convinced they need to talk less about the man who helped them get elected: President Trump.

Why it matters: Democrats are privately concerned nationalizing the 2022 mid-terms with emotionally-charged issues — from Critical Race Theory to Donald Trump's role in the Jan. 6 insurrection — will hamstring their ability to sell the local benefits of President Biden's Build Back Better agenda.