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Photo by Dominic Lipinski/PA Images via Getty Images

Facebook Vice President of Ad Product Rob Goldman tweeted Friday that he can "very definitively" say that swaying the election was not the main objective of the Russian actors that meddled in the 2016 elections using social media, but rather sowing discord was their goal.

Why it matters: Facebook executives have been saying for months that the majority of Russian ad spend occurred after the election, meaning the objective of the Russians was to cause disruption and division among Americans, not tip ballots.

Goldman says few outlets are reporting their intent this way because "it doesn’t align with the main media narrative of Tump and the election."

Our thought bubble: The biggest story out of the Mueller indictment should be what was learned about the sophistication of the tools and operations used to weaponize social media. Bad actors will always have different reasons for abusing technology. Staying ahead of their ability to misinform users is what matters.

Goldman says the main goal of the Russian misinformation effort is to divide America "by using our institutions, like free speech and social media, against us."

  • According to Gallup, trust in American institutions is at an all-time low, particularly amongst new on the internet.
  • Goldman says their efforts have stoked fear and hatred amongst Americans. "It is working incredibly well. We are quite divided as a nation."

He argues the best demonstration of Russia's true motives is the Houston anti-islamic protest that occurred in May 2016. Russians using fake identities to pose as real Americans were able to lure people from both sides of a societal issues to spark a real street protest.

Goldman says fighting misinformation wars can be done using education. He points to examples of Nordic countries with digital literacy teachings as an example of ways to combat misinformation.

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Large coronavirus outbreaks leading to high death rates — Coronavirus cases are at an all-time high ahead of Election Day — Fauci says U.S. may not return to normal until 2022
  2. Politics: Top HHS spokesperson pitched coronavirus ad campaign as "helping the president" — Space Force's No. 2 general tests positive for coronavirus
  3. World: Taiwan reaches a record 200 days with no local coronavirus cases — Europe faces "stronger and deadlier" wave France imposes lockdown Germany to close bars and restaurants for a month.
  4. Sports: Boston Marathon delayed MLB to investigate Dodgers player who joined celebration after positive COVID test.
Dan Primack, author of Pro Rata
2 hours ago - Economy & Business

Leon Black says he "made a terrible mistake" doing business with Jeffrey Epstein

Photo illustration: Sarah Grillo/Axios. Photo: Rick Friedman/Corbis/Getty Images

Apollo Global Management CEO Leon Black on Thursday said during an earnings call that he made a "terrible mistake" by employing Jeffrey Epstein to work on personal financial and philanthropic services.

Why it matters: Apollo is one of the world's largest private equity firms, and already has lost at least one major client over Black's involvement with Epstein.

3 hours ago - World

Jeremy Corbyn suspended by U.K. Labour Party over anti-Semitism report

Photo: Christopher Furlong/Getty Images

The U.K. Labour Party has suspended its former leader, Jeremy Corbyn, after a watchdog report found that the party failed to properly take action against allegations of anti-Semitism during his time in charge.

Why it matters: It represents a strong break by Keir Starmer, Labour's current leader, from the Corbyn era and one of the party's most persistent scandals.

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