Mar 13, 2018

Scoop: Facebook aiming to launch News for Watch this summer

Jason Alden/Bloomberg via Getty Images

Facebook is getting ready to launch a news section for its Watch platform and it's testing different video partnerships with roughly 10 publishers, Axios has learned. 

Why it matters: This would be the first standalone news product for national news in Watch. The tech company previously launched several products, like Instant Articles and Facebook Live, with an array of publishers which included but was not limited to news companies.

Facebook is in touch with both legacy and digital-first news publishers to test a daily video feature that would run for at least a year, according to multiple sources familiar with the effort.

  • The content needs to be a minimum of three minutes.
  • Facebook plans on launching the feature this summer and testing what works best. 
  • Sources say Facebook is working strategically with publishers to understand budget needs and monetization opportunities on the platform. 

The big picture: Facebook is trying to create more meaningful engagement on its platform. While executives have said they don’t know exactly how they will measure meaningful engagement through comments and shares, creating a news product that’s native to the platform and includes content from vetted publishers will hopefully drive less passive engagement and curb the spread of misinformation on its platform. 

“Timely news video is the latest step in our strategy to make targeted investments in new types of programming on Facebook Watch... As part of our broader effort to support quality news on Facebook, we plan to meet with a wide-range of potential partners to develop, learn and innovate on news programming tailored to succeed in a social environment. Our early conversations have been encouraging, and we're excited about the possibilities ahead.”
— Campbell Brown, Head of News Partnerships for Facebook, in a statement to Axios responding to a request for comment

The backstory: 2017 was a year of reckoning for Facebook, from both a fake news and publisher relations perspective. The company has since taken steps to combat the spread of misinformation on its platform and to improve its relationship with publishers, including being more transparent and collaborative around product testing. 

Our thought bubble: Creating a standalone destination for news is an opportunity to guide readers to credible sources its platform, especially during breaking news, when misinformation tends to spread faster. It also gives the company a chance to work more strategically with publishers on achieving their branding and monetization goals. 

Go deeper

Coronavirus updates: U.S. probes possible community spread as more countries report cases

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens.

The CDC said Wednesday U.S. clinicians have found the novel coronavirus in a person who did not recently return from a foreign country nor knowingly have contact with anyone infected, as six more countries reported their first cases.

The big picture: COVID-19 has killed more than 2,700 people and infected over 81,000 others. South Korea has the most cases outside China, with 1,595 infections confirmed by Wednesday night. Europe's biggest outbreak is in Italy, where 453 cases have been confirmed.

Go deeperArrowUpdated 27 mins ago - Health

Trump assigns Pence to lead U.S. coronavirus response

Photo: ANDREW CABALLERO-REYNOLDS/AFP via Getty Images

President Trump announced at a press briefing Wednesday evening that he'll be putting Vice President Mike Pence in charge of leading the administration's response to the coronavirus.

The big picture: In the wake of a market sell-off and warnings from health officials that there's a real threat of the coronavirus spreading in the U.S., Trump sought to reassure the nation and Wall Street that the U.S. is "ready" for whatever comes next.

Go deeperArrowUpdated 50 mins ago - Politics & Policy

Mass shooting in Milwaukee: What we know so far

Milwaukee Mayor Tom Barrett in 2012. Photo: John Gress/Corbis via Getty Images

Six people died in a shooting at the Milwaukee Molson Coors brewery complex on Wednesday, including the shooter, Mayor Tom Barrett told reporters at an evening press conference with local police.

What's happening: Police said "there is no active threat" just before 6 pm ET, but noted the scene remains active. Police chief Alfonso Morales told reporters that officers have "more than 20 buildings we have to secure" at the complex and they do not currently have all employees accounted for, as more than 1,000 were at the complex during the shooting.

Go deeperArrowUpdated 2 hours ago - Politics & Policy