1. Sound will autoplay for videos in newsfeed: About 60% of videos on Snapchat play with the sound on, giving Snapchat a leg up for video advertisers. Facebook reportedly had an 80% video sound off rate.
  2. Vertical Video: Snapchat championed vertical video, and began pushing it in the market in 2015, when they said vertical video yields the best-performing shows and ads and ads are viewed 9x more frequently when shot vertically over horizontally. Facebook began testing in-feed vertical video in 2016 and the feature will now be available on iPhone and Android devices.
  3. Watch and Scroll: It's now possible to minimize the video so that it keeps playing in the corner of your screen while you browse other stories in News Feed. This is something publishers have been long-experimenting, to help increase video engagement numbers as viewers navigate their sites. CNN.com and YouTube have similar watch and scroll video features.

Why it matters:

Facebook is scrambling to optimize its video viewing experience to be able to increase the competitiveness of video advertising in its ad auction and to compete with other platforms to win video advertising dollars. 2017 is supposed to be a slow growth year for Facebook advertising, and revenues are expected to come down significantly.

Go deeper

Updated 21 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7 a.m. ET: 30,804,120 — Total deaths: 957,348— Total recoveries: 21,062,785Map.
  2. U.S.: Total confirmed cases as of 7 a.m. ET: 6,766,631 — Total deaths: 199,268 — Total recoveries: 2,577,446 — Total tests: 94,211,463Map.
  3. Education: What we overlooked in the switch to remote learning
  4. Politics: In reversal, CDC again recommends coronavirus testing for asymptomatic people.
  5. Health: The dwindling chances of eliminating COVID-19.
  6. World: Guatemalan president tests positive for COVID-19 — The countries painting their pandemic recoveries green.

What we overlooked in the switch to remote learning

Illustration: Eniola Odetunde/Axios

America’s rapid and urgent transition to online school has come with a host of unforeseen consequences that are only getting worse as it continues into the fall.

The big picture: The issues range from data privacy to plagiarism, and schools are ill-equipped to deal with them, experts say.

The positions of key GOP senators on replacing Ruth Bader Ginsburg

Senate Majority Leader Mitch McConnell talks to reporters on Capitol Hill last Thursday. Photo: Chip Somodevilla/Getty Images

With President Trump planning to nominate his third Supreme Court justice nominee by next week, key Republican senators are indicating their stance on replacing the late Justice Ruth Bader Ginsburg just over six weeks out from Election Day.

The big picture: Senate Majority Leader Mitch McConnell (Ky.) has vowed that "Trump’s nominee will receive a vote on the floor of the United States Senate." But Sen. Lisa Murkowski (Alaska) told Alaska Public Media, "I would not vote to confirm a Supreme Court nominee. We are 50 some days away from an election."