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Facebook says it supports Honest Ads Act, cracks down on issue ads

Mark Zuckerberg wearing a suit
Facebook CEO Mark Zuckerberg testifies next week. Photo: Paul Marotta/Getty Images

Facebook said Friday it was supporting a bill that increases disclosure requirements for online political ads.

Why it matters: It’s the first time the company has endorsed a specific form of regulation of its platform, and it comes as founder Mark Zuckerberg prepares to face irate lawmakers on Capitol Hill next week. As recently as last week, company officials were dodging whether they supported the bill.