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Illustration: Sarah Grillo/Axios

Patagonia became the third major outdoor brand to say it was boycotting Facebook and Instagram on Sunday, following similar moves by North Face and REI.

Why it matters: Tension between advertisers and the tech giant has existed for years, but now — as the country faces a reckoning over systemic racism — marketers feel more compelled to take a public stand on filtering hate speech.

Driving the news: In an email to clients obtained by the Wall Street Journal on Friday, 360i, a digital-ad agency owned by global ad holding group Dentsu Group Inc., urged its clients to support the ad boycott being advocated by civil rights groups. 

  • Smaller brands like UpWork and HigherRing have also joined the boycott.
  • Earlier this month, Talkspace CEO Oren Frank tweeted that the company discontinued its partnership discussions with Facebook.

Catch up quick: The push for an ad boycott began last week, when six civil rights groups, including the Anti-Defamation League and the NAACP, began urging marketers to stop buying ads on Facebook, using the hashtag #stophateforprofit in a bid to pressure the company to take firmer action against hate speech and other harmful material.

Yes, but: Scattered boycotts rarely amount to significant revenue losses for the company, which saw almost $70 billion in ad revenue last year.

This time, however, the threat of protests comes as the industry is already struggling due to the coronavirus-induced recession, with 2020 digital ad revenue now expected to come in billions below original estimates.

Go deeper: Facebook takes down Trump campaign ads with symbol once used by Nazis

Go deeper

Ina Fried, author of Login
Sep 29, 2020 - Technology

Trump campaign sought to deter Black voters in 2016

Photo by Chip Somodevilla/Getty Images

In 2016, the Trump campaign's voter database placed 3.5 million Black voters in a category called "deterrence" with the aim of trying to discourage them from voting, according to an investigation by a British TV network.

Driving the news: The U.K.'s Channel Four News got a hold of what it says is the Trump campaign's 2016 voter database of nearly 200 million records.

Sep 29, 2020 - Technology

Exclusive: Biden campaign blasts Facebook for "regression"

An image of the letter Biden campaign manager Jen O’Malley Dillon sent Mark Zuckerberg.

On the eve of the first presidential debate, the Biden campaign is pressing Facebook to remove posts by President Trump — and slamming the social media company as "the nation’s foremost propagator of disinformation about the voting process."

Why it matters: By publicly escalating the conflict, the campaign is pressing Facebook to enforce its policies against misinformation more aggressively.

Rep. Rice demands Cuomo resign after 3rd woman accuses him of misconduct

New York Gov. Andrew Cuomo during a February news conference in New York City. Photo: Seth Wenig/POOL/AFP via Getty Images

Rep. Kathleen Rice (D-N.Y.) on Monday evening called for New York Gov. Andrew Cuomo (D) to resign, after a third woman accused him of inappropriate behavior.

Driving the news: Anna Ruch, a former member of the Obama administration and the 2020 Biden campaign, told the New York Times Monday that Cuomo asked to kiss her at a New York City wedding reception in September 2019.