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Expert doubles down: robots still threaten 47% of U.S. jobs
John Minchillo / AP

A leading authority on robotization has doubled down on his most controversial forecast — that automation threatens 47% of American jobs. And he belittles critics who say technological upheaval seems scary but always generates sufficient new work.

Why it matters: In a new report by Citi, Carl Frey, a professor at Oxford University, also forecasts the demise of American retail work. If he is right, it is an outcome that will reach further than the decimation of manufacturing because it will involve a different, large set of cities.

Frey writes in the Citi report:

  • Retail work is likely to vanish in the coming decades, leading to a long, unknowable period of adjustment before retail workers find new employment.
  • "Groups that have lost out to automation since the computer revolution are still struggling to find new and better-paid jobs," and retail workers will find it just as hard "to find solid footing in the labor market."

More than anyone, Frey and artificial intelligence expert Michael Osborne ignited the current fear of a robot apocalypse with a joint 2013 paper that introduced their famous 47% forecast. Critics have attacked the core of their work. The most frequent pitch I receive is from PR agents offering yet another expert rejecting robot-induced mass unemployment. Their scorn has two main assertions:

  • The theory of "technological unemployment," conceived by John Maynard Keynes in the 1930s, has been proven wrong. Keynes said tech was advancing so fast that the economy would fail to replace jobs that were destroyed. But, just as they have been through repeated technological disruptions since the start of the Industrial Age in the early 19th century, Keynes' fears of mass joblessness were not borne out.
  • The robot age will turn out the same — normal economic churn will replace destroyed jobs with mostly unforeseeable new ones.

In the Citi report, Frey quotes his critics and rejects their arguments. He writes:

  • Keynes was not wrong about the destruction of jobs, which happened, but about the number of jobs that would arise to replace them.
  • This time, the scale on which jobs will be replaced — whether this technological upheaval will turn out the same as the past — is ultimately unknowable at this stage.
  • "What we do know is that the potential scope of automation has expanded rapidly and that many of today's jobs will change or disappear."
  • And the robust spread of automation suggests that "historical rates of productivity growth are likely to be a poor guide to the future."

Other highlights:

  • Despite appearances, brick-and-mortar still accounts for the overwhelming percentage of sales — 92%, according to Citi. But e-commerce is up from a 2% share a decade ago, and the number is rising by 20% a year. The cost of automation is falling, making retailers more willing to use it to lay off more costly workers.80% of the jobs in transportation, warehousing and logistics are vulnerable to automation.63% of sales jobs are vulnerable.The average number of robots in fulfillment centers like Amazon warehouses was 461 in 2013. But now it is 3,200."The disruption is very much at its infancy," Martin Wilkie, the lead author of the report, tells Axios. He said that, in the coming decades, "the premise is that stores are bypassed in their entirety."
  • E-commerce's reach is patchy across the globe:In big U.S. and European cities, it's possible to order and receive a product in one or two hours. In Brazil, the average promised delivery time is 9 days.South Koreans do 10% of their grocery purchases on-line, along with 7.2% in Japan and 5.3% in France. The U.S. is among the lowest, with only 1.4%.