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Photo: Applecart

Marketing tech firm Applecart plans to announce a trio of big hires today, including a longtime Democratic strategist, a noted data scientist and a Twitter and Google veteran.

The big picture: The moves give the New York company added muscle in DC and beyond. The firm specializes in using social data to aid political campaigns and advocacy groups.

Former Google and Twitter executive Peter Greenberger is joining as VP of business development. Former Civis Analytics' survey scientist Masahiko (Masa) Aida will be VP of analytics, while longtime Democratic strategist Sean Sweeney will be a senior partner.

  • Ari Emanuel is an investor in the firm and sits on the company's board. Other investors include Palantir co-founder Joe Lonsdale, Aspect Ventures, former Yelp SVP Michael Stoppelman and Infinite Computer Solutions founder Sanjay Govil.

Go deeper: Ari Emanuel’s Endeavor backs data firm

Go deeper

In photos: Communities across nation celebrate Juneteenth

Juneteenth is celebrated in the heart of Harlem, New York City. Photo: Tayfun Coskun/Anadolu Agency via Getty Images

People across the country are celebrating Juneteenth National Independence Day.

The big picture: The date, June 19, memorializes when some of the last enslaved people in Texas learned about their freedom under the Emancipation Proclamation in 1865.

The separate and unequal paths in business

Illustration: Aïda Amer/Axios

When a bank turned down George Johnson for a business loan, he got creative. He returned and told the bank he needed $250 to take his wife on a vacation — and was approved. Then he invested the cash in his business, which became the first Black enterprise to trade on the American Stock Exchange.

Why it matters: The highways to success in the U.S. market economy — in entrepreneurship, corporate leadership and wealth creation — are often punctuated with roadblocks and winding detours for people of color.