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Photo: Applecart

Marketing tech firm Applecart plans to announce a trio of big hires today, including a longtime Democratic strategist, a noted data scientist and a Twitter and Google veteran.

The big picture: The moves give the New York company added muscle in DC and beyond. The firm specializes in using social data to aid political campaigns and advocacy groups.

Former Google and Twitter executive Peter Greenberger is joining as VP of business development. Former Civis Analytics' survey scientist Masahiko (Masa) Aida will be VP of analytics, while longtime Democratic strategist Sean Sweeney will be a senior partner.

  • Ari Emanuel is an investor in the firm and sits on the company's board. Other investors include Palantir co-founder Joe Lonsdale, Aspect Ventures, former Yelp SVP Michael Stoppelman and Infinite Computer Solutions founder Sanjay Govil.

Go deeper: Ari Emanuel’s Endeavor backs data firm

Go deeper

Southwest drought is worst on record, NOAA finds

In a stark new report, a team of NOAA and independent researchers found the 2020-2021 drought across the Southwest is the worst in the instrumental record, which dates to 1895.

Why it matters: They also concluded that global warming is making it far more severe, primarily by increasing average temperatures, which boosts evaporation.

51 mins ago - World

Taliban: Executions and strict punishments will return

Taliban fighters in Kabul. Photo: Oliver Weiken/picture alliance via Getty Images

Strict punishments such as hand amputations and executions will return in Afghanistan, one of the Taliban's founders said in an interview with the Associated Press.

Why it matters: Despite attempting to project a new image, the Taliban remain committed to a hard-line, conservative ideology, including harsh ruling tactics.

Felix Salmon, author of Capital
3 hours ago - Economy & Business

Investors pour millions into immersive, interactive art experiences

Photo Illustration: Megan Robinson/Axios. Photo: Martin Bureau/AFP via Getty Images

How much would you pay for "a sleek, if pleasantly confusing, package of moods" or "a confusing tangle of disjointed installations" or even "the total erosion of meaning itself"? The answer, according to the current market-clearing price, seems to be about $35.

Why it matters: Investors are pouring hundreds of millions of dollars into ticketed experiences — immersive, interactive museum-like spaces that don't have the d0-not-touch stuffiness of traditional museums.