Jul 25, 2017

Exclusive: Flipboard is crushing it on mobile

Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile, according to exclusive data from media analytics firm Parse.ly, which found that Flipboard's traffic has been growing steadily, while digital magazine competitors like Pocket and Feedly have plateaued or gone into decline.

Expand chart
Data: Parse.ly; Chart: Andrew Witherspoon / Axios

Why it matters: Flipboard's investments in a simple mobile user experience and editorial curated quality content are paying off. In an interview with Axios, Flipboard CEO Mike McCue says the company had its first cash flow positive month in February since he founded the company 7 years ago in 2010. Other outlets, like Apple News and Snapchat Discover, are also banking on vetted, curated content to lure ad dollars from companies concerned about brand safety and user experience on bigger automated platforms.

Money quote: "Creating great user experiences is similar to producing great writing — it's not always about what you add, but often about what you leave out," says Parse.ly CTO Andrew Montalenti. "Parse.ly data indicates that platforms that simplify the UX around content, like Flipboard and Reddit, have seen sustained growth, especially on mobile, and will likely be a larger portion of traffic moving forward."

Go deeper

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 9:30 p.m. ET: 5,405,029 — Total deaths: 344,997 — Total recoveries — 2,168,408Map.
  2. U.S.: Total confirmed cases as of 9:30 p.m. ET: 1,642,021 — Total deaths: 97,698 — Total recoveries: 366,736 — Total tested: 14,163,195Map.
  3. World: White House announces travel restrictions on Brazil, coronavirus hotspot in Southern Hemisphere Over 100 coronavirus cases in Germany tied to single day of church services — Boris Johnson backs top aide amid reports that he broke U.K. lockdown while exhibiting symptoms.
  4. Public health: Officials are urging Americans to wear masks headed into Memorial Day weekend Report finds "little evidence" coronavirus under control in most statesHurricanes, wildfires, the flu could strain COVID-19 response
  5. Economy: White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Public employees brace for layoffs.
  6. Federal government: Trump attacks a Columbia University study that suggests earlier lockdown could have saved 36,000 American lives.
  7. What should I do? Hydroxychloroquine questions answeredTraveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Updated 5 mins ago - Politics & Policy

Republicans sue California over mail-out ballot plan

California Gov. Gavin Newsom during a February news conference in Sacramento, California. Photo: Justin Sullivan/Getty Images

President Trump accused Democrats of trying "Rig" November's general election as Republican groups filed a lawsuit against California Sunday in an attempt to stop Gov. Gavin Newsom (D) from mailing ballots to all registered voters.

Driving the news: Newsom signed an executive order this month in response to the coronavirus pandemic ensuring that all registered voters in the state receive a mail-in ballot.

Federal judge strikes down Florida law requiring felons to pay fines before voting

Gov. Ron DeSantis. Photo: oe Raedle/Getty Images

A federal judge on Sunday ruled that a Florida law requiring convicted felons to pay all court fines and fees before registering to vote is unconstitutional.

Why it matters: The ruling, which will likely be appealed by state Republicans, would clear the way for hundreds of thousands of ex-felons in Florida to register to vote ahead of November's election.