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Exclusive: Facebook to launch a Local News Subscription Accelerator

Photo by Jaap Arriens/NurPhoto via Getty Images

Facebook Journalism Project will announce today the launch of its Local News Subscriptions Accelerator, a $3 million, three-month pilot program in the U.S. to help metro newspapers beef up their digital subscription efforts.

Why it matters: There's a newfound focus on subscription revenue within the media industry, as advertising dollars become harder to rely on due to Google and Facebook's dominance in that space. The pilot program is designed to help publishers learn about what works to drive people to subscribe to local outlets.