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Exclusive: 1% of publishers initially affected by Chrome ad blocker

David Paul Morris/Bloomberg via Getty Images

Google says that roughly 1% of publishers aren't compliant with third-party ad blocking standards, meaning the vast majority of web-publishers will not be impacted by the ad blocker the tech giant will install in its latest version of the Google Chrome web browser next week.

Why it matters: Publishers were initially worried when the ad blocker was announced eight months ago that compliance would be difficult, hindering their ability to make ad revenue. This data should mitigate those concerns.