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Expand chart
Reproduced from Newzoo; Chart: Axios Visuals 

The global esports market is expected to surpass $1 billion this year — a 27% increase from last year — thanks to the explosive growth of brand sponsorships and media rights, according to the latest forecast from esports data company NewZoo.

Why it matters: More brand sponsorships means that companies see esports as a prime opportunity to get in front of younger audiences that could be big spenders. In total, NewZoo says sponsorships have grown by more than 30% since last year.

Brands still make up the majority of revenue that flows into esports, even if not for direct brand sponsorships. In total, about 82% of the total market will come from brand investments that include sponsorships, but also media rights and advertising.

Yes, but: Like the traditional sports business market, the fastest-growing esports revenue stream is by far media rights. (It's worth noting, however, that the NewZoo estimate doesn't included winner pools, betting, etc.)

Be smart: The North American esports market, which represents roughly 40% of the global market, is by far the largest esports market globally today. China, whose tech giants invest heavily in building esports businesses and culture, is set to overtake western Europe as the second-largest region in terms of revenues this year.

Go deeper:

Go deeper

Dan Primack, author of Pro Rata
3 mins ago - Economy & Business

Scoop: Red Sox strike out on deal to go public

Illustration: Sarah Grillo/Axios

The parent company of the Boston Red Sox and Liverpool F.C. has ended talks to sell a minority ownership stake to RedBall Acquisition, a SPAC formed by longtime baseball executive Billy Beane and investor Gerry Cardinale, Axios has learned from multiple sources. An alternative investment, structured more like private equity, remains possible.

Why it matters: Red Sox fans won't be able to buy stock in the team any time soon.

Trump political team disavows "Patriot Party" groups

Marine One carries President Trump away from the White House on Inauguration Day. Photo: Patrick Smith/Getty Images

Donald Trump's still-active presidential campaign committee officially disavowed political groups affiliated with the nascent "Patriot Party" on Monday.

Why it matters: Trump briefly floated the possibility of creating a new political party to compete with the GOP — with him at the helm. But others have formed their own "Patriot Party" entities during the past week, and Trump's team wants to make clear it has nothing to do with them.

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