Expand chart
Reproduced from Newzoo; Chart: Axios Visuals 

The global esports market is expected to surpass $1 billion this year — a 27% increase from last year — thanks to the explosive growth of brand sponsorships and media rights, according to the latest forecast from esports data company NewZoo.

Why it matters: More brand sponsorships means that companies see esports as a prime opportunity to get in front of younger audiences that could be big spenders. In total, NewZoo says sponsorships have grown by more than 30% since last year.

Brands still make up the majority of revenue that flows into esports, even if not for direct brand sponsorships. In total, about 82% of the total market will come from brand investments that include sponsorships, but also media rights and advertising.

Yes, but: Like the traditional sports business market, the fastest-growing esports revenue stream is by far media rights. (It's worth noting, however, that the NewZoo estimate doesn't included winner pools, betting, etc.)

Be smart: The North American esports market, which represents roughly 40% of the global market, is by far the largest esports market globally today. China, whose tech giants invest heavily in building esports businesses and culture, is set to overtake western Europe as the second-largest region in terms of revenues this year.

Go deeper:

Go deeper

Updated 12 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Fauci: Trump hasn't been to a COVID task force meeting in months — Trump claims COVID "will go away" during debate.
  2. Sports: The youth sports exodus continues — Big Ten football is back.
  3. Health: How to help save 130,000 livesFDA approves Gilead's remdesivir as treatment How the pandemic might endMany U.S. deaths were avoidable.
  4. Retail: Santa won't greet kids at Macy's this year.
  5. World: Spain and France exceed 1 million cases.
29 mins ago - Health

Fauci: Trump hasn't been to a COVID task force meeting in months

Photo: Drew Angerer/Getty Images

President Trump has not attended a White House coronavirus task force meeting in “several months,” NIAID director Anthony Fauci told MSNBC on Friday.

Why it matters: At the beginning of the pandemic, the task force, led by Vice President Mike Pence, met every day, but in the "last several weeks," members have held virtual meetings once a week, Fauci said, even as the number of new cases continues to surge in the country.

1 hour ago - Health

How to help save 130,000 lives

People wear face masks outside Grand Central Terminal in New York City. Photo: Noam Galai/Getty Images

Nearly 130,000 fewer people will die of COVID-19 this winter if 95% of Americans wear face masks in public, according to research published Friday.

Why it matters: “Increasing mask use is one of the best strategies that we have right now to delay the imposition of social distancing mandates," Dr. Christopher Murray of the University of Washington told the N.Y. Times.

Get Axios AM in your inbox

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Subscription failed
Thank you for subscribing!