Nov 13, 2017

ESPN launches SportsCenter on Snapchat


ESPN is replacing its Publisher Story on Snapchat, which used to feature more magazine-like content, with a fast-paced SportsCenter show on Snapchat's featured content platform, Discover. The show launches today at 5 p.m. and will feature a new slate of anchors and content catering to a younger, mobile audience.

Why it matters: Snapchat''s high millennial reach gives ESPN a unique opportunity to reimagine its flagship show for the next generation of sports fans and gives Snapchat its first foray into daily live sports programming on Discover.

Details: The three-to-five-minute show launches today with new ESPN host Katie Nolan and will be available twice a day at 5 a.m. and 5 p.m. on weekdays, and once at 5 a.m. on weekends.

The show's new format will focus on off-the-court topics and conversations around the games as well as hard recaps of the games themselves. The show will feature a mix of the latest sports news, highlights and commentary about a wide mix of sports (not just the big four leagues) and will be led by new hosts that ESPN thinks can best connect with a younger audience, including:

  • Emmy-winning sports personality and new ESPN host Katie Nolan
  • SportsCenter anchor Elle Duncan
  • ESPN NBA commentator Cassidy Hubbarth
  • ESPN Radio host Jason Fitz
  • Comedian Cy Amundson

Snapchat has invested heavily in sports partnerships globally, but until now, it's never had a daily sports show on Discover. (It's launched a few daily news shows already.) In the coming year Snap plans to continue to expand shows into a diverse range of programming, including scripted content. ESPN launched as an original Snapchat Discover launch partner two years ago.

Go deeper: Once the centerpiece of ESPN's cable dominance, SportsCenter has evolved to meet new TV viewership demands, moving from less highlight-driven coverage to more debate and analysis about players' lives and sports culture. Those changes are a part of a broader network push to reach younger audiences on digital platforms, as its linear TV audience continues to decline. Sports Illustrated reported last week that SportsCenter will be hit with layoffs in a few weeks.

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Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3 p.m. ET: 5,931,112 — Total deaths: 357,929 — Total recoveries — 2,388,172Map.
  2. U.S.: Total confirmed cases as of 3 p.m. ET: 1,711,313 — Total deaths: 101,129 — Total recoveries: 391,508 — Total tested: 15,192,481Map.
  3. States: New York to allow private businesses to deny entry to customers without masks.
  4. Public health: Louisiana Sen. Cassidy wants more frequent testing of nursing home workers.
  5. Congress: Pelosi slams McConnell on stimulus delay — Sen. Tim Kaine and wife test positive for coronavirus antibodies.
  6. Tech: Twitter fact-checks Chinese official's claims that coronavirus originated in U.S.
  7. What should I do? When you can be around others after contracting the coronavirus — Traveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

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Updated 26 mins ago - Politics & Policy

Twitter fact-checks Chinese official's claims that coronavirus originated in U.S.

Chinese Foreign Ministry spokesman Zhao Lijian. Photo: Greg Baker/AFP via Getty Images

Twitter slapped a fact-check label on a pair of months-old tweets from a Chinese government spokesperson that falsely suggested that the coronavirus originated in the U.S. and was brought to Wuhan by the U.S. military, directing users to "get the facts about COVID-19."

Why it matters: The labels were added after criticism that Twitter had fact-checked tweets from President Trump about mail-in voting, but not other false claims from Chinese Communist Party officials and other U.S. adversaries.

Podcast: Trump vs. Twitter, round two

President Trump is escalating his response to Twitter’s fact check of his recent tweets about mail-in voting, issuing an executive order that's designed to begin limiting social media's liability protections. Dan digs in with Axios' Margaret Harding McGill.

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