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Screenshot via YouTube

The National Council on Election Integrity, a bipartisan group of 40 former U.S. officials trying to promote faith in elections, will launch a $4 million TV and digital ad buy on Thursday.

What they're saying: "While this election may feel different, we all call America home," says the ad, titled "Americans."

The state of play: The council includes top former officials from both parties, including Madeleine Albright, Donna Brazile, Michael Chertoff, Dan Coats, Tom Daschle, Bill Frist, Dick Gephardt, Jane Harman, Susan Molinari, Leon Panetta, Tom Ridge and more.

  • The digital ads for the Count Every Vote campaign will target Michigan, Pennsylvania and Wisconsin.

The big picture: A spokesman tells Axios this is part of a $20 million buy for a public education campaign designed to shore up public faith in America's ability to hold a free and fair election.

Go deeper: Watch the ad

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Go deeper

PubMatic targets $115 million IPO amid ad tech boom

Illustration: Eniola Odetunde/Axios

PubMatic, a programmatic advertising company, is looking to raise around $115 million when it files to go public this week, sources tell Axios.

Why it matters: Despite the ad market slump, the pandemic has been great for ad tech, because it's helped to accelerate the demand for new ad formats in mediums like streaming and gaming.

Mike Allen, author of AM
Dec 9, 2020 - Politics & Policy

Don Jr. blitzes Georgia airwaves

Via Fox News

Donald Trump Jr. plans to travel to Georgia by the end of the month to urge Republicans to turn out for twin Jan. 5 runoffs that'll determine control of the U.S. Senate, and he'll argue that the outcome is crucial to cementing his father's legacy.

Why it matters: Republicans worry that President Trump's grievances about the last election could keep his voters home for the next one. Don Jr., who did 100 campaign events between Sept. 1. and Election Day, has huge credibility with the base.

Dan Primack, author of Pro Rata
1 hour ago - Economy & Business

An inside look at Intuit's Mailchimp acquisition

Illustration: Aïda Amer/Axios

When Mailchimp recently agreed to be acquired by Intuit for $12 billion, we noted how it was the richest sale ever of a private bootstrapped company. Now we know more about why the Atlanta-based email marketing company never took outside funding.

The big picture: Mailchimp founder and CEO Ben Chestnut tells Axios that it was all about timing.