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Photo: Chip Somodevilla/Getty Images

Donald Trump Jr., out Tuesday with "Liberal Privilege: Joe Biden and the Democrats' Defense of the Indefensible," told Axios he self-published because his massive social channels — 5.5 million Twitter followers, 3.4 million Instagram followers — give him a distribution edge that allows him to keep full control and profits.

Why it matters: "You're not beholden to someone else," Trump said from New York after signing 100 copies at Barnes & Noble on Fifth Avenue. "I'm actually probably at an advantage."

  • He estimated that about 75% of his bestseller "Triggered" moved online.

As for Don Jr.'s presidential fortunes, Jason Zengerle reported in the New York Times Magazine two weekends ago that the son told comedian Jim Norton on a radio show in February:

  • "It’s sort of cool if you’re at a stadium of 15,000 people and they start chanting '46' when you’re speaking ... I don’t know that I’d like the day job, and that’s a big part of it," Trump Jr. said.
Subscribe to Axios AM/PM for a daily rundown of what's new and why it matters, directly from Mike Allen.
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Go deeper

What to watch in tonight's debate

Joe Biden (left) and President Trump (right) are facing off in Cleveland for the first presidential debate. Photos: Alex Wong (of Biden) and David Hume Kennerly (of Trump)/Getty Images

President Trump will try to break Joe Biden's composure by going after his son Hunter and other family members in tonight's first presidential debate — a campaign source tells Axios "nothing will be off the table" — while Biden plans to stick to the economy, coronavirus and new revelations about how Trump avoided paying taxes.

Driving the news: Biden and Trump are set to debate at 9pm ET at Case Western Reserve University in Cleveland, and it will be moderated by Fox News' Chris Wallace.

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Axios Re:Cap digs into what hospitals have, and what they still need, with Lloyd Dean, CEO of CommonSpirit Health, one of America's largest operators of hospitals and health clinics.

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