Oct 11, 2019

More than $8 million spent on Trump impeachment ads in 2 weeks

Photo: Andrew Caballero-Reynolds/AFP via Getty Images

$8.3 million has been spent nationwide on ads talking about President Trump's impeachment, according to Advertising Analytics, a firm that specializes in media ad spending.

Why it matters: About 75% of that spend ($6.23 million) has come from Trump's 2020 campaign and the Republican National Committee. The Republican establishment wants to turn the impeachment crisis into a political tool, doubling down on the issue in an effort to curry favor 2020 voters — rather than hiding from it.

  • The numbers provided by Advertising Analytics include ad spend across all mediums, including national television, local television, radio, digital and social media.
  • The data encompasses Sept. 24 — the day Speaker Nancy Pelosi announced the impeachment inquiry — to Oct. 7.

The other side: Democrats are also pouring money into impeachment ads, but not nearly as much.

  • The House Majority Forward PAC, an outside group launched by Democratic strategists earlier this year, has so far spent $1.52 million.
  • Meanwhile, 2020 candidate Tom Steyer's advocacy group Need to Impeach has spent $627,000 so far.

The state of play: The RNC began releasing broadcast ads targeting 13 House Democrats on Oct. 2. Two days later, Need to Impeach began releasing broadcast ads related to impeachment targeting three GOP senators.

  • Trump has released 3 separate broadcast ads about impeachment over the two-week period. The first was released Oct. 1, and the most recent was released Oct. 7.
  • Axios reported Tuesday that the Trump campaign spent more than $700,000 on impeachment ads on Facebook from Sept. 29 through Oct. 5.

Go deeper:

Go deeper

Zuckerberg’s power to hurt Trump

Photos: Andrew Caballero-Reynolds/AFP/Getty Images, Nicholas Kamm/AFP/Getty Images

Top Republicans are privately worried about a new threat to President Trump’s campaign: the possibility of Facebook pulling a Twitter and banning political ads. 

Why it matters: Facebook says it won't, but future regulatory pressure could change that. If Facebook were to ban — or even limit — ads, it could upend Trump’s fundraising and re-election plan, GOP officials tell Axios.

Go deeperArrowNov 2, 2019

How Trump's falling behind in 4 battleground states

A major outside Democratic group is outspending President Trump on Facebook ads in the crucial battleground states of Florida, Pennsylvania, Michigan and Wisconsin.

Why it matters: 2020 presidential candidates have spent at least $61 million so far this cycle on Facebook and Google ads, with Trump in the lead, according to the Wesleyan Media Project. But that's national spending. The state-by-state spend (below) is important because that's where the 2020 election will be won.

Go deeperArrowOct 23, 2019

Elizabeth Warren criticizes Twitter's political advertising ban

Photo: Scott Olson/Getty Images

Sen. Elizabeth Warren is bashing Twitter's upcoming ban on political advertising — and climate change is part of her thinking.

The big picture: This isn't the first time that the White House hopeful has raised the issue of political ads on social media platforms.

Go deeperArrowNov 6, 2019