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Scoop: Trump's "big data" plan for 2020

A never-shown photo of Brad Parscale, Trump campaign digital manager, briefing staff on state-by-state math and money on Aug. 31, 2016, on the 14th floor of Trump Tower. (Must credit Axios)

Trump reelection campaign manager Brad Parscale starts with 18 million email addresses and phone numbers (“hard contacts") of likely Trump voters, and has a goal of doubling that that to 30 million to 40 million by Election Day 2020 — roughly half of the votes Trump needs. (He got 63 million in 2016.)

The big picture: Parscale plans to spend $1 million per month for the rest of '18 on digital prospecting, with hopes to increase that next year. The campaign says it has had great success recruiting Trump supporters with ads on AOL (an older, Trump-friendly demographic), Bing, Facebook, Google and conservative news sites.