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The Dodo

Group Nine Media's animal-focused brand "The Dodo" is launching "Paw of Approval," a consumer reviews destination for pet products.

Why it matters: Consumer product sites like "Wirecutter," which was purchased by The New York Times in 2016, and "The Strategist," which was launched by New York Magazine that same year, help media companies diversify their revenue into e-commerce.

The new site will debut with 50 pet and pet expert-approved products, with plans to roll out an additional 50 each quarter.

  • Products will be selected by a team of pet experts, including veterinarians and The Dodo’s editorial staff.
  • Pets will also be used to judge the products, although it's unclear how the company will incorporate their feedback, aside from judging how much the pets seem to take to certain products during testing.
  • The judging panel has chosen products across five categories — Toys, Food, Health, Gear, and Parent Perks.
  • Exclusive deals for approved products will be made available to pet owners on The Dodo's website.

The big picture: Health and wellness as a consumer category has spread to pets and pet owners, especially during the pandemic. Last year, the Dodo launched "Dodo Well," a standalone website for pet wellness resources.

  • The Dodo reaches 100 million pet owners in the U.S. every month, according to the site's editorial director Ameena Schelling.

Go deeper

Updated 2 hours ago - Science

NTSB probes crash that killed 10 in Alabama as storm lashes Southeast

Flash-flooding in Bloomington, Indiana, on Saturday. Photo: Jeremy Hogan/SOPA Images/LightRocket via Getty Images

The National Transportation Safety Board announced Sunday that it's investigating a fiery multi-vehicle weekend crash in Alabama that killed 10 people, including nine children, as storms swept the Southeast.

The big picture: Saturday's crash on Interstate 65, south of Montgomery, occurred amid a tropical depression that left 13 people dead in Alabama as it triggered flash floods and spawned tornadoes that razed "dozens of homes" over the weekend, per AP.

Laurel Hubbard to become 1st openly trans athlete to compete at Olympics

New Zealand's Laurel Hubbard at the Gold Coast 2018 Commonwealth Games in Australia, when she became the first openly transgender athlete to represent NZ. Photo: Scott Barbour/Getty Images

The New Zealand Olympic Committee has announced that Laurel Hubbard has been selected for the women's weightlifting team for the Tokyo Games — making her the first openly transgender athlete to compete at the event.

The big picture: Hubbard, 43, is part of a five-member Kiwi weightlifting team and will compete in the women's super heavyweight category. Meanwhile, BMX rider Chelsea Wolfe will become the first openly trans athlete to travel to the Olympics with Team USA, when she arrives in Tokyo as a reserve rider.

American Airlines cuts hundreds of flights amid demand surge

Photo: Joe Raedle/Getty Images

American Airlines announced Sunday that it's cutting some 950 flights from its schedule, including 296 this weekend, to reduce potential pressure on its operations, the Wall Street Journal first reported.

Driving the news: The U.S. vaccine rollout has led to a massive increase in travel bookings. The airline noted in an emailed statement that it's facing an "incredibly quick ramp up of customer demand."