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Photo: Disney

Disney+, the company's streaming service, officially launched Tuesday in the U.S., Canada, and The Netherlands.

Why it matters: The service will be the flagship product to define the career of Disney CEO Bob Iger. On an earnings call last week, Iger called the launch "one of our most ambitious initiatives to-date."

What's new: For $6.99 per month, subscribers will have access to nearly 500 films and 7,500 episodes of television from Disney, Pixar, Marvel, Star Wars and National Geographic.

  • As part of the launch, the service also premiered its first original series,"The Mandalorian," a live-action Star Wars series.
  • In a statement, Disney said that most new episodes of each series will premiere on Fridays at 12:01 a.m. PT.
  • This is notable because it reinforces that Disney will roll out new series weekly — unlike Netflix's binge model.

Subscribers will also get access to Disney's entire collection of animated films — including Pixar — and many of Disney and Fox's most successful box office films, like the Marvel and Star Wars series

  • Hundreds of episodes of TV hits will also be available, including all episodes of "The Simpsons," over 400 hours of content from National Geographic, and thousands of episodes from the Disney Channel and Disney Junior.
  • Disney+ will also be a part of a $12.99 bundle that will feature a combination of Disney+, ESPN+ and Hulu with ads.

Our thought bubble: Disney is most competitive thanks to its content offerings and competitive pricing, costing less than Netflix and Amazon Prime — and its bundled service costs the same as Netflix's most popular subscription tier.

Expand chart
Data: Axios research; Chart: Axios Visuals

The big picture: Disney's entrance into the streaming wars will be the start to a long push by traditional content companies to oust Netflix as the top streaming company.

  • Netflix is one of the few companies left in the streaming wars that's investing in content to sell more content. Most of the other streamers are using streaming to sell other stuff — like merchandise, phones, or internet plans.
  • AT&T will use streaming to sell more wireless plans, while Amazon uses its service to increase its Amazon Prime subscriptions.
  • In Disney's case, the company will use streaming to even further popularize its biggest franchises, so that it can sell more tickets to cruises, theme parks and merchandise.

The bottom line: Disney+ will determine Disney's fate in the entertainment landscape for generations to come — just don't expect it to be all about streaming.

Go deeper: Disney strikes key deal with Amazon ahead of Disney+ launch

Go deeper

1 hour ago - World

Mapped: The world's most and least corrupt countries

Expand chart
Data: Transparency International; Map: Jared Whalen/Axios

The most corrupt governments in the world are in South Sudan, Syria and Somalia, according to Transparency International's annual index, while the "cleanest" are in Denmark, Finland and New Zealand.

  • Breaking it down: The U.S. is 27th, China 66th, India 85th, Brazil 96th and Russia 136th. Scroll over the map to see each country's ranking.

Crypto leads to massive surge in online scams

Expand chart
Reproduced from FTC; Chart: Axios Visuals

Bogus cryptocurrency investments led to an unprecedented increase in online scams last year, according to new data from the Federal Trade Commission (FTC).

Why it matters: Cryptocurrency is an easy target because while it's surging in popularity, there's still a lot of confusion about how it works.

Tina Reed, author of Vitals
3 hours ago - Health

New clues emerge on long COVID

Illustration: Maura Losch/Axios

The presence of certain autoantibodies or high amounts of coronavirus RNA in the blood could be indicators a patient has a higher chance of developing long COVID, according to a new study in the journal Cell.

  • Other factors include a person having Type 2 diabetes or the reactivation of the Epstein-Barr virus.