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Photo: Disney

Disney+, the company's streaming service, officially launched Tuesday in the U.S., Canada, and The Netherlands.

Why it matters: The service will be the flagship product to define the career of Disney CEO Bob Iger. On an earnings call last week, Iger called the launch "one of our most ambitious initiatives to-date."

What's new: For $6.99 per month, subscribers will have access to nearly 500 films and 7,500 episodes of television from Disney, Pixar, Marvel, Star Wars and National Geographic.

  • As part of the launch, the service also premiered its first original series,"The Mandalorian," a live-action Star Wars series.
  • In a statement, Disney said that most new episodes of each series will premiere on Fridays at 12:01 a.m. PT.
  • This is notable because it reinforces that Disney will roll out new series weekly — unlike Netflix's binge model.

Subscribers will also get access to Disney's entire collection of animated films — including Pixar — and many of Disney and Fox's most successful box office films, like the Marvel and Star Wars series

  • Hundreds of episodes of TV hits will also be available, including all episodes of "The Simpsons," over 400 hours of content from National Geographic, and thousands of episodes from the Disney Channel and Disney Junior.
  • Disney+ will also be a part of a $12.99 bundle that will feature a combination of Disney+, ESPN+ and Hulu with ads.

Our thought bubble: Disney is most competitive thanks to its content offerings and competitive pricing, costing less than Netflix and Amazon Prime — and its bundled service costs the same as Netflix's most popular subscription tier.

Expand chart
Data: Axios research; Chart: Axios Visuals

The big picture: Disney's entrance into the streaming wars will be the start to a long push by traditional content companies to oust Netflix as the top streaming company.

  • Netflix is one of the few companies left in the streaming wars that's investing in content to sell more content. Most of the other streamers are using streaming to sell other stuff — like merchandise, phones, or internet plans.
  • AT&T will use streaming to sell more wireless plans, while Amazon uses its service to increase its Amazon Prime subscriptions.
  • In Disney's case, the company will use streaming to even further popularize its biggest franchises, so that it can sell more tickets to cruises, theme parks and merchandise.

The bottom line: Disney+ will determine Disney's fate in the entertainment landscape for generations to come — just don't expect it to be all about streaming.

Go deeper: Disney strikes key deal with Amazon ahead of Disney+ launch

Go deeper

Virginia energy giant quietly boosts McAuliffe

Former Virginia Gov. Terry McAuliffe speaks during a campaign rally on Oct. 15 in Henrico, Virginia. Photo: Win McNamee/Getty Images

Virginia Democrat Terry McAuliffe has sworn off money from the Richmond company Dominion Energy. But the utility has found more subtle ways to back McAuliffe's gubernatorial bid, records show.

Driving the news: Dominion's political action committee has donated $200,000 to a murky political group called Accountability Virginia PAC, a group with ties to prominent Democrats that's been running ads attacking Republican candidate Glenn Youngkin from the right.

3 hours ago - Technology

Race and technology in America

Illustration: Annelise Capossela/Axios

The technology industry is famously determined to change the world — but its efforts to diversify its workforce and remove bias from its products haven't changed nearly enough.

Biden: "Being a cop today is one hell of a lot harder than it's ever been"

President Biden speaks during the 40th Annual National Peace Officers Memorial Service at the U.S Capitolon Oct. 16. Photo: Brendan Smialowski/AFP via Getty Images

President Biden speaking at the U.S. Capitol on Saturday honored members of law enforcement who died in the line of duty in 2019 and 2021 and saluted those who are currently serving.

Driving the news: "We expect everything of you, and it's beyond the capacity of anyone to meet the total expectations. Being a cop today is one hell of a lot harder than it's ever been," Biden said.