Exclusive: Discord hires teams from two startups in bid to diversify audience

Details:

• Discord is hiring the nine people behind Byte, which focuses on content creators, and the six people behind Zyper, which works with brands.
• Discord isn't buying the assets of either company and plans to redirect the staff of each to help Discord broaden the reach of its own core service.

The big picture: Discord has pledged to avoid both advertising and collecting user data, making outreach to brands and content creators important to the company's ability to grow profitably.

What they're saying: Discord COO Mak Azadi told Axios that the moves are designed to help the company staff up more rapidly than it could through traditional hiring.

• "2020 was a big year for Discord," Azadi said. "And in order to build on this momentum, we have to hire a lot of awesome people this year."

Go deeper: Discord looks to grow beyond its gaming roots